When it comes to TV advertising, naturally we have to talk about the creativity and production of TV advertising films.
In fact, everyone has the desire to express, the right to speak and the right to comment on creativity, because any individual is a relatively independent individual with certain subjective views and angles. However, good ideas are often not readily available, but have gone through the creative process of "99 degrees + 1 degrees" ideological reality.
When it comes to logo design, everyone has creative ideas, but good creative personnel will "adhere to strategic creativity", which is also to more effectively ensure the ultimate commercial communication effect of advertising film.
Successful commercial brand planning and advertising planning must have a clear goal. Do you want to quickly increase sales in a short period of time, or do you want to improve consumers' impression of commercial brands? Do you want to make intensive efforts to increase market share, or do you want to expand sales areas? Do you want to tell consumers a reason for consumption, or do you want to satisfy consumers' vanity?
All of the above must be very clear, very clear, and can't be judged subjectively. Otherwise, the ideas that we think are very good will easily turn into a piece of rubbish when they arrive at customers, and it's even more thankless to spend money on the market. Creative people should go to the crowd to experience and understand, think deeply, analyze and judge their creative origin, After all, marketing is not a problem that can be solved by just a few airplane drafts behind closed doors.
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