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商业品牌的命名要求有“五好之说”

发表时间:2021-01-17 12:33:41 资料来源:人和时代 作者:VI设计公司

       考虑具体的市场需求和目标人群接受习惯挖掘潜在资源,善于变通和创新,有创意性地为商业品牌命名,才能使品牌正大光明、发扬光大。

      给商业品牌取一个好的名字,除了上面所提到的立势、醒势、取势、审势、预势、借势和溶势这【品牌七势命名法】,还可以从其他角度去思考,在此不再赘述。

      我认为,商业品牌的命名要求有五好之说”:

      首先要好听”,品牌名称一听起来感觉就很舒服,不会产生内心抵触;

      其次是好读”,品牌名称朗朗上口、字正腔圆,有抑扬顿挫的语言美;

     第三是“好记”, logo设计简洁明快、易于传播,最好与产品或服务有一定关联;

     第四是“好意”, logo设计赋予功利性很强的商业品牌以良性感知、美好印象;

    最后是好看”,品牌名称要易于视觉表达,可以让设计更加醒目!

    品牌之听觉体验,作为商业品牌的第一笔无形资产的建立,至关重要!

    无论如何,请珍惜品牌的这第一笔财富!

 

      Considering the specific market demand and the acceptance habits of the target group, we should excavate the potential resources, be good at flexibility and innovation, and creatively name the commercial brand, so as to make the brand bright and carry forward.


     To give a good name to a commercial brand, we can think about it from other angles besides the above-mentioned seven brand naming methods: standing, awakening, taking, examining, anticipating, borrowing and dissolving.


      In my opinion, the naming of commercial brands requires "Five Virtues":


    First of all, it should be pleasant to listen to. The brand name is very comfortable to listen to and will not produce inner conflict;


    Secondly, it is easy to read. The brand name is catchy, and has the beauty of language;


    The third is "easy to remember". The logo design is simple, clear and easy to spread. It is best to have a certain connection with products or services;


     The fourth is "good intention", logo design gives a strong utilitarian commercial brand a good sense and a good impression;


     The last is "good-looking". The brand name should be easy to express visually, which can make the design more eye-catching!


      The auditory experience of a brand, as the first intangible asset of a commercial brand, is very important!


     Anyway, please cherish the first wealth of the brand!


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