想要知道更多关于酒店网站开发、设计和推广吗?
1.网站开发和设计应遵循的原则
酒店网站开发和设计应遵循上述核心标准,确保访问的简易性并满足用户的需求。
2.域名选择
域名具有唯一性,选择域名十分重要。网站的生存主要取决于它们被认知的程度。选择与自己酒店形象跟名称相符的域名易于网站的推广,酒店的域名中应该包括酒店名称中的一些关键词。关键词是开发网站时要考虑的重要因素,因为访问者是使用关键词来查找酒店的网站的。
3.网页设计
①页面设计要美观实用。美观的页面可以吸引访客的眼球,留下良好的第一印象;实用的
设计风格更符合大众的浏览习惯,方便查阅。
②酒店的首页应该清晰地界定酒店的经营重心、主要目标市场以及为客人提供的特别服务。
③网站要有足够的吸引力来吸引访问者阅读酒店的相关资料。
④合理利用网站空间,内容不是越多越好,内容应体现
专业性酒店设计和权威性。海量的信息内容给人感觉是二流酒店。
⑤网站应使访问者能很容易和酒店取得联络。如通过提供电子邮件地址、酒店方的邮寄地址和其他联系方式以及相关资料链接,让消费者迅速联系到酒店。
⑥网站内有关资料要方便打印。很多时候人们在预订前需征得上司的同意或交相关人员传阅,而不少人喜欢阅读纸质材料。
⑦网站内容应包括对常见问题的回答。这会增加访问者的亲切感,也为访问者提供更多支持。
⑧回复客户的询问不要超过24小时。
4.网站文字资料的撰写
网站上的文字资料要尽力使其简单化、平民化,以便每位访问者都能够看懂;
文字资料内容应保持紧凑,不要塞给访问者太多的信息;
文字资料保持段落简短、使用简体和大的字号,在可能的地方插入图片。
网站内部同的网页之间往往没有联系,因此应注意在每一个网页上重复重要的信息。
5.网站的推广
①在酒店网站开发完成后,要在酒店所有的印刷品上加上网站的网址,包括宣传手册、传真。媒体发布的资料、名片和平面广告等。
②与其他网站交换链接。
③搜索引擎优化。将网站列入所有热门的搜索引擎和目录中。对于想要在市场中处于前列,并在搜索引擎的排序中同样位于前头的酒店来说,可以选择付费排序的方法。
Want to know more about the hotel web site development, design and promotion?
A web development and design principles to be followed
The hotel website development and design should follow the core standards to ensure ease of access and to meet the needs of users.
(2) domain to select
The domain name is unique, and Choose a domain name is very important. The site's survival depends largely on the extent they are perceived. Choose their own image of the hotel is easy with the domain name matches the name of the promotion of the site should include some key words in the hotel name in the domain name of the hotel. Keywords are the important factors to consider when developing web sites, visitors to use keywords to find the hotel's website.
(3) web design
① page design to be beautiful and practical. The page can be beautiful to attract the attention of visitors, leaving a good first impression; practical design style is more in line with the public's browsing habits, for easy access.
② Hotel home page should clearly define the focus of the hotel business, the main target market, and offers special services.
The ③ site have enough appeal to attract visitors to read the hotel information.
④ the rational use of website space, is not better, the content should reflect the professional and authoritative. The mass content of the information giving the impression that the second-rate hotel.
The ⑤ site visitors can easily contact the hotel. Through the provision of e-mail address, mailing address and other contact information, and information links of the hotel side, allow consumers to quickly contact the hotel.
The ⑥ website relevant information to facilitate printing. Many times people need before booking the consent of the consent of the supervisor or the cross-circulated to relevant personnel, and many people prefer to read the paper material.
⑦ site content, including answers to frequently asked questions. This will increase the intimacy of the visitors, and to provide more support for the visitors.
The ⑧ respond to customer inquiries not more than 24 hours.
Website writing text data
Written materials on the website to try to make it simplistic, civilians, so that each visitor is able to read;
Text data should be kept compact, do not superimpose the visitors too much information;
Written materials to keep the paragraphs short, use of simplified and large font sizes, insert a picture where possible.
Within the site with pages often do not have contact, and therefore should pay attention to important information repeated on each page.
Site promotion
After the completion of the hotel site development in all the printed matter with the site URL, including brochures, fax. Information released by the media, business cards and print ads.
② exchange links with other sites.
The ③ search engine optimization. The site is included in all the popular search engines and directories. For those who want at the forefront in the market, and the same sort of search engine located in the front of the hotel, you can choose to pay the sort of method.