酒店中间商将产品销售给顾客有效分担企业的市场营销职能

酒店中间商将产品销售给顾客有效分担企业的市场营销职能
    大多数生产者缺乏将产品直接销售给最终顾客所必需的资源与能力，而这些是酒店中间商所擅长的。酒店中间商由从事市场营销的专业人员组成，他们更了解市场，更熟悉消费者，对各种营销技巧掌握得更熟练，更富有营销实践经验，并握有更多的营销信息和交易关系。因此，由他们来承担营销职能，工作将更成效，营销费用相对较低。尤其是上海酒店品牌设计打算进入某个陌生的地区市场时，酒店中间商的帮助更为重要。
弥补酒店营销财力、人力的不足
    由于酒店客源市场无论从地域上还是从人口结构上都分布极广，如果仅靠自身力量进行营销活动，即使那些势力雄厚、销售网点分布广的酒店也会发现有些得不尝失，毕竟它要付出很高的机会成本（即这部分资金如果投向他处也许会获得更大的收益）。利用中间商的销售网络，可以扩大酒店的市场覆盖面，提高其销售效率。
具有强于酒店的营销能力
    首先，旅游中间商与旅游者联系广泛，另一方面对各酒店的产品、服务特色也很熟悉，因此能向顾客推荐更适合其需要的产品，从而提高顾客满意度，对旅游组合产品的每一组成部分都有好处；其次，旅游中间商与最终顾客之间的空间距离近，更便于顾客购买；第三，旅游中间商更了解市场的特点，也富有营销经验，善于利用的话，能使酒店获得更理想的营销效果。
Hotel brokers to sell their products to the customer to effectively share the marketing functions
    Most producers lack direct sales resources and capabilities necessary to the end customer, and these good hotel brokers. Hotel brokers by professionals engaged in marketing, they understand the market, more familiar to consumers on a variety of marketing techniques to master the more skilled, more rich experience in marketing practice, and hold more marketing information and trade relations. Therefore, they undertake marketing functions, the work will be the effectiveness of the marketing costs are relatively low. Hotel intend to enter an unfamiliar geographic markets, with the help of the hotel brokers are more important.
   Compensate for lack of hotel marketing, financial, human
    Hotel source market in terms of geographical or population structure on a very wide marketing activities on their own strength alone, even if those forces strong, extensive sales outlets located hotel will find that some may refrain from loss of taste, after all, it is distributed to pay a high opportunity cost (ie this part of the funds to invest in his office may derive greater benefits). The sales network of middlemen, can expand the market coverage of the hotel, and to improve their sales efficiency.
   Stronger than the hotel marketing capabilities
    First of all, the wide range of tourism intermediaries and tourists contact the other hand, hotels, products, services, features familiar products more suited to their needs, so they can recommend to their customers, thereby increasing customer satisfaction, the tourism portfolio of products an integral part of all beneficial; Second, the spatial distance between travel intermediaries and end customers, close more user-friendly customer buying; travel brokers a better understanding of the market is characterized by rich marketing experience, good use of the words can make hotel to get better marketing results.