酒店市场竞争激烈，做好酒店新产品开发构想的来源

酒店市场竞争激烈，做好酒店新产品开发构想的来源
1.酒店内部
    酒店内部管理者和工作人员是新构想的主要来源。因为一线员工直接与客人接触最多，他们通过观察最能了解客人的需要，他们的构想最能代表客人的意见。酒店高层应尝试通过基层员工间接获得新产品的构想，而这些构想往往对新产品的开发有决定性的影响。
2.顾客
    顾客在酒店消费过程中，有不满意或无法满足的需求会向酒店提出投诉或建议，这些投诉和建议就是新构想的重要来源。
3.竞争者
    竞争者在经营过程中会不断推出新产品，对于那些受到市场欢迎的产品，其他酒店是可以学习借鉴的。了解竞争者新产品的渠道有很多，比如他们的广告宣传信息、logo设计、品牌设计等。
4.分销商和供应商
    分销商在向客人推介酒店产品时也会得到顾客对于酒店产品的意见和建议，酒店经营者可以根据这部分信息构思新产品。酒店供应商可以向酒店提供新材料和新技术，启发酒店工作人员运用这些新技术、新材料开发新产品的思路。
5.其他来源
    除以上来源可以获得新构想，报纸、杂志、媒体、网络、专家讲座访谈信息渠道，都是获得新构想的来源。除此之外，只要是与酒店发生业务联系的企业、单位或个人，都可能对酒店产品提出建议，这些都是新产品构想的来源。

The hotel market is highly competitive, good hotel the source of the idea of new product development
(1) within the hotel
    Within the hotel managers and staff is the main source of new ideas. Frontline employees is directly in contact with the guests the most by observing the ones who best know the needs of customers, their ideas can best represent the views of the guests. Hotel executives should try indirect access to the new product concept through grass-roots workers, and these ideas tend to have a decisive impact on new product development.
2 customers
    Customer Hotels consumption process, not satisfied or can not meet the needs of their complaints or suggestions, complaints and suggestions is an important source of new ideas to the hotel.
3 competitor
    Competitors in the business process will continue to launch new products for those products by the market, other hotels can learn from. Understanding competitor's new product channels, such as advertising information.
4 distributors and suppliers
    Distributors will promote the hotel product to the guests, customer comments and suggestions for hotel products, hotel operators based on information in this section the idea of ??new products. The hotel suppliers to the hotel to provide new materials and new technologies, inspired by the hotel staff to use these new technologies, new materials, development of new products ideas.
(5) other sources
    In addition to more than one source to get new ideas, newspapers, magazines, media, networking, expert lectures interview information channels are the source of new ideas. In addition, the hotel business contacts in business units or individuals, may be the hotel product recommendations, the source of these are new product ideas.