如何使消费者满意购买酒店商品？酒店产品与普通商品相比所具有的特点

如何使消费者满意购买酒店商品？酒店产品与普通商品相比所具有的特点
1.价值不易保存
    酒店产品以时间作为计量单位，客房或娱乐设施等只有在当天销售才能实现当天价值，等二天销售出去，获得的是第二天的价值，错过的时间、错过的价值不可能再挽回。客人购买了酒店产品，也必须及时消费，无法储存。酒店营销人员要努力提高每天的客房出租率，最大程度地实现酒店产品价值。
2.产品不可转移
    酒店想客人出售的是客房等设施在一段时间内的使用权，而不是实物，客人获得的是一次体验和经历，所以客人不能把购买的产品携带走。
3.产品销售受多因素影响，成季节性波动
    影响酒店产品销售的因素有很多。假期、节日、节庆活动、各种突发事件等都会酒店产品的销售带来明显波动，从而使产品销售呈现明显的淡旺季区分。根据这一特点，营销人员要充分预测好旺季的到来，提前做好准备，把握销售商机。在淡季时，适时开展各项促销政策，同时进行员工培训、设备维护，使得淡季不淡，充分协调好经营的各项工作。
4.不可专利性
    酒店可以为自己的标志和名称申请专利，却无法为自己的酒店产品申请专利，如独特的酒店logo设计、VI设计、房间设计、特色的菜肴、创新的服务等等。当这些独创产品在市场创造了良好业绩之后，很快会被业内效仿，甚至超过。因此，酒店不断地推陈出新就成了时刻面临的任务。
5.生产、销售和消费的同时性
    普通商品都是在生产厂家生产，在卖场买卖，客人带走商品后的销售。但酒店产品是一种体验，一种服务，服务和接受服务是同时的，不可分割，即服务产品的生产、销售和消费都是同一时间完成。这样的特性使得酒店产品的销售受到很大的区域局限，酒店营销人员要想办法多途径拓宽酒店产品的销售途径。同时这样的特性也使得酒店产品不能在出售之前就做好检验，所以质量控制难度大，必须对服务人员做充分的培训，以保证提供服务时良好的表现。
6.产品差异性
    酒店服务为大量的人工劳动，缺少生产的统一标准。每个工作人员的工作态度、工作方式方法不同，客人对于服务好坏的评价标准也因人而异，千人千样。如何把握酒店服务产品统一风格是一个亟待解决的难题。
   
How to enable consumers to buy hotel merchandise? Hotel products and goods compared with the characteristics of
A value difficult to preserve
    Hotel product in time as the units of measurement, room, or entertainment facilities is only sold on the day to achieve the same day value, two days sold, the next day's value of time missed can not miss the value of restore. Customers to buy the hotel product, must also be timely consumption, can not be saved. Hotel marketers must strive to improve the daily room occupancy rates, to maximize the value of hotel products.
(2) the product can not be transferred
    Hotel guests sale rooms and other facilities the right to use a period of time, rather than in kind, guests get an experience and experience, so guests can not purchase products carry away.
Product sales by more than factors as seasonal fluctuations
    There are many factors affecting the hotel product sales. Holidays, festivals, festivals, all kinds of emergencies will be the hotel product sales bring significant fluctuations, so that the product sales showed obvious peak seasons to distinguish. According to this characteristic, the marketing staff to fully predict the arrival of a good season, prepared in advance, to grasp sales opportunities. During the low season, timely carry out the promotion policy, staff training, equipment maintenance, is not short off-season, fully coordinate all of the good business.
(4) non-patentability
    Hotel to apply for a patent for its own logo and name, but can not apply for a patent for their own hotel products, such as a unique room design, distinctive cuisine, innovative services and so on. When these unique products in the market to create a good performance, will soon be the industry to emulate, even more than. Therefore, the hotel continues to introduce new became the moment of the task facing.
(5) the production, sale and consumption of simultaneous
    Ordinary goods are produced at the manufacturer, sale and purchase in stores, and guests to take away the goods after the sale. But the hotel product is an experience, a service, service, and receive services at the same time the indivisible, service production, sale and consumption are at the same time to complete. This feature makes the hotel product sales subject to considerable regional limitations, hotel marketing staff in many ways to find a way to broaden the sales channels of the hotel product. This feature also makes the hotel product before the sale can not do a good job inspection, quality control is difficult, service personnel are adequately trained in order to ensure good performance in the provision of services.
6. Product differentiation
    Hotel services for a lot of manual labor, the lack of uniform standards of production. Each staff member's work attitude, work methods, each using a different evaluation criteria of the guests for the service is good or bad, thousands of thousands of samples. How to grasp the unified style of the hotel service product is a pressing problem.