Hotel under what circumstances will be subject to the needs of the guests to buy? Guests considerations in the choice of hotel products:
A. Hotel location
The hotel location means the hotel and the city central business district, tourist attractions, airports, stations, distance and the surrounding environment, guests to choose the hotel. Guests often choose to facilitate the transportation, from the Central Business District, tourist attractions near the hotel. Willing to choose a hotel adjacent to the famous landscape of the city in a hotel environment. Product value of these hotels of higher value than comparable hotel products, hotel location is a long-term investment, decided the hotel's market positioning and consumption structure.
(2) Facilities
Hotel facilities include a hotel building, rooms and internal facilities of various types, each of the categories, restaurant, business center, fitness and entertainment centers and internal facilities. The hotel facilities is an important material basis to ensure guests get a good experience. Guests the facilities and their spending power: economic consumption of the guests, the hotel facilities good performance, health and safety, to facilitate their use; standard consumer request more than the economy is complete, comfortable hotel facilities; enjoyment guests focus on facilities advanced, unique, luxury, and to reflect its distinguished identity and to meet the needs of their enjoyment of fitness.
Hotel services
The hotel service is the hotel staff by virtue of their own labor to meet the needs of the guests involved in the content, manner, attitude, speed, efficiency, effect. Hotel services with the flexibility and focus, with the level of the same type of hotel, the services provided may vary, so the service is an important indicator of the customer the difference between the hotel is good or bad, is the main contents and means of the hotel competition. Customer service, first of all a warm and sincere service attitude of staff, followed by the service to answer quickly, high efficiency, flexible and targeted in those services, to provide user-friendly, personalized service.
(4) The hotel atmosphere
The hotel atmosphere is the hotel overall atmosphere to the guests a feeling. The hotel atmosphere is invisible, and create a good atmosphere from the hardware and software aspects. Hardware, including decorating, decoration, layout, and software, including the staff of the instrument, posture, words and deeds temperament, and service attitude. Different types of guests like gas Wai, better reflect the characteristics of the hotel, has won the praise of the guests, the spirit of greater satisfaction to the guests.
5 The image of the hotel
The image of the hotel is the unanimous view of the public on the history of the hotel product, reputation, service quality and reputation, architectural style, quality of service and so on many factors. Guests choose a new hotel, the preferred social image of a good hotel, good image is a good product and good service guarantee, establish a good image is the key to long-term viability of the hotel brand design.
6. Hotel prices
The hotel price is the embodiment of the hotel product value. Customers do not understand the premise of the hotel product based on product prices to determine if he will get what kind of service, low-cost products to meet only basic needs, expensive product will give guests feelings will be the best. Consumer understanding of the hotel product, measured in terms of price and price, to see value for money, value for money, or are not value, and finally decide whether to come again. Hoteliers to do in the middle of the value and price measure.
(版权所有:转载请注明来源于【人和时代・中国】 http://www.rhtimes.com 作者:先锋)
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