对酒店市场营销兴趣者要掌握好酒店市场细分的方法。

对酒店市场营销兴趣者要掌握好酒店市场细分的方法。
   （1）完全的市场细分，因为每位购买者的需求与欲望都有所不同而营销人员针对每一购买者指定个别的营销方案的市场细分方法。
   （2）地理市场细分，是将市场分成不同地理区域的市场细分方法。
   （3）收入细分，是指根据消费者的不同收入水平细分市场。它是酒店市场营销产品或服务进行定位的常用方法。
   （4）消费心态细分，是指以消费心态变量细分市场，即根据购买者的社会阶层、生活方式或人格特征，将其划分为不同的群体。处于同一人口统计细分的人们，可能具有不同的消费心态特征。
   （5）多重标准细分，指大多数公司采用两个或两个以上组合的变量来细分市场，他们主要使用地理变量、人口统计变量、心理变量和行为变量来首先划分出一个联合细分市场，其中每个变量再被划分成若干层次，这样每一个消费者必然会属于这些细分市场中的一个。综合这些细分市场中的消费资料，可以估计出各个市场的利润潜量。
   （6）聚类细分，指按不同的群体特征对购买者群体进行市场细分，如公司根据聚类细分的要求，按购买者的不同年龄状况、爱好、消费习惯、品牌偏好作出的市场营销战略选择。
   （7）行为细分，是指根据购买者对产品的认识、态度、使用与反应等行为，将市场细分成不同的群体。
Hotel marketing interest to master a good hotel market segmentation method.
   (1) complete market segmentation, needs and desires of each purchaser's have different specified individual marketing programs, market segmentation and marketing staff for each purchaser.
   (2) the geographic market segmentation, the market is divided into different geographic regions, market segmentation method.
   (3) income segments, market segments based on consumers of different income levels. It is a common method of positioning the hotel product or service.
   (4) consumer mentality subdivision, by variable segments of the consumer mentality, based on the purchaser's social class, lifestyle or personality characteristics, divided into different groups. In the same demographic breakdown of people may have different characteristics of the consumer mentality.
   (5) the subdivision of multiple standards, most companies using a combination of two or more variables to segment the market, they primarily use geographic variables, demographic variables, psychological variables and behavioral variables to the first division of a joint subdivision market, in which each variable is divided into a number of levels, so that every consumer must belong to one of these market segments. Integrated in these market segments, consumer information, the estimated amount of profit potential of each market.
   (6) cluster subdivision, refers to groups of different characteristics of the groups of buyers, market segmentation, such as cluster subdivision requirements, according to different age status of the purchaser, hobbies, spending habits, brand preferences make marketing strategy choice.
   Behavior segments (7) refers to the buyers know the products, attitudes, use and response behavior, market segmentation into different groups.