关于酒店市场营销观念相关知识之一！

关于酒店市场营销观念相关知识之一！
酒店市场经营观念的演变
   酒店市场营销观念是酒店市场经营活动的指导思想，是酒店经营活动的出发点。经营观念不同，经营手段和方法就不同，与之相关联的经济效益也不同。观念属于意识形态的范畴，它随着社会和经济的发展而演变。酒店的经营观念伴随着社会和酒店业的发展也经历了一个演变过程。这个过程经历了五个阶段：（1）生产导向；（2）产品导向；（3）推销导向；（4）营销导向；（5）社会营销导向。决定酒店的经营观念演变的主要因素有生产力的发展、科学技术的进步、市场竞争的加剧、市场需求的增加、管理现代以及社会价值观念变化等。
1、生产向导
   生产向导观念是一种传统而古老的经营思想。酒店发展初期，囿于规模小和生产效率低的原因，酒店产品与服务难以满足客人的需求，酒店市场是典型的卖方市场，酒店在市场上居于有利地位，客人的需求则完全被放在一个不重要的位置上。当时，酒店简陋，经营范围狭窄，客房数量有限，而前来投宿的顾客络绎不绝，但酒店产品和服务供不应求，客人只求有个栖身之地，即使设施简单，餐饮一般，便也心满意足。这时酒店普遍流行的是“以产品为中心”的经营观念，这种观念主要认为：“我的酒店能提供什么，就销售什么。”酒店注意力重点集中于扩大生产，降低成本，以求获得较多利润，很少考虑客人需求的变化，至于改善设施、增加服务项目、提升服务质量等方面，基本上不在考虑之列。店方能提供什么，客人便购买什么。
    我国改革开放初期，旅游业迅猛发展，旅游人数急剧增加，许多旅游目的地都出现过酒店紧缺的现象。酒店经营者除了淡季之外，几乎从来不为客源发愁。严重的供不应求使得酒店经营者中普遍存在生产导向观念。

Knowledge of one of the hotel marketing concept!
The evolution of the concept of the hotel market operators
   Hotel marketing concept is the guiding ideology of the hotel market from operating activities is the starting point of the hotel business activities. Business concept, business tools and methods, and associated economic benefits. The concept belongs to the scope of ideology, it has evolved with the social and economic development. The hotel's business concept along with the development of society and the hotel industry has also gone through a process of evolution. This process has gone through five stages: (1) production-oriented; (2) product-oriented; (3) marketing-oriented; (4) marketing-oriented; (5) social marketing-oriented. Determine the major factor in the evolution of the hotel's business concept development of productive forces, scientific and technological progress, market competition, increased market demand, management of the modern as well as social values ​​change.
1, the production wizard
   Production wizard concept is a traditional and old business ideas. Hotel early stages of development, due to the small size and low production efficiency reasons, hotel products and services is difficult to meet the needs of the guests, the hotel market is typical of a seller's market, hotel in good position on the market, the guests' needs are placed in a unimportant position. At that time, the hotel is shabby, narrow scope of business, a limited number of rooms, and the constant stream of customers came to lodging, but the shortage of hotel products and services, guests are just a shelter, even if the facilities are simple, general food and beverage, it is also satisfied. The hotel prevalent is the "product-centric" concept of operations, this concept is mainly that: the hotel can provide what the sale of anything. "Hotel attention focused on expanding production, reduce costs, in order to more profits with little regard to changes in the guests' needs, to improve the facilities and services, improve service quality and other aspects, basically not taken into account. The shop can only provide the guests about what to buy.
    China's reform and opening up, rapid tourism development, a sharp increase in the number of tourists, many tourist destinations are the shortage of hotel. In addition to the off-season outside, hoteliers almost never worry about tourists. Makes hoteliers serious shortage of common production-oriented concept.