喀什VI设计给大人的获得新的品牌
Posted on贴在 November 11, 20102010年11月11日||Category:类别: Branding品牌
Most of us associate sweets with children. 我们中的大多数副糖果和孩子们打交道。Certainly adults enjoy the occasional chocolate bar, but for the most part this unhealthy treats are created and marketed to please a much younger audience. 当然成年人都喜欢偶尔的巧克力棒,但总的来说这个不健康的治疗,请上创造更年轻的观众。When we do buy a chocolate bar, we are usually feeding our inner child, and we innately choose a当我们做买一块巧克力,我们通常是喂养我们内在的孩子,我们天生就选择一个brand品牌marketing to this young consumer. 对这位年轻消费者市场。However, there is a new and expanding market for products that cater to adult sensibilities with exotic origins, fair trade designations, and gourmet tastes that are designed for a much more sophisticated palette.然而,喀什VI设计有一个新的和正在扩大产品市场以满足成人感性与异国的起源,公平贸易标示,美食家品味,喀什VI设计是为一个更复杂的喀什LOGO调色板。
Duffy’s Fine Chocolate is the latest company to come out with a new range catering to adult tastes. 杜飞很好巧克力是最新的公司推出的新范围迎合成年人的口味。In addition to having a除了有一个logo design标志设计created, the company is having their wrappers professionally designed as well. 创建之后,公司拥有专业设计他们的包装。The result is a chocolate bar and a sweet brand that will have adults begging like small children for a bit of chocolate.结果是一个巧克力和一个甜蜜的品牌,将像小的孩子成人乞讨一点巧克力。
The logo design is rather simple: the name of the company written in a cursive font. 标志设计的很简单:公司的名字写在一个草书字体。However, don’t mistake simplicity for a lack of professionalism or meaning. 然而,不要错误的单纯一个缺乏敬业精神和意义。The cursive font gives the feeling of a signature―a person endorsing the candy bar in question. 给出了草书字体的感觉signature-a糖果条背书人问题。The way the writing is angled and slightly italicized adds a feeling of movement and change. 写作的方式和角度略斜体添加一个感觉运动和变化。Because the candy represents some of the largest global trends―local eating, single place of origin, fair trade, organic farming, and slow food―the hint at change is definitely appropriate here.因为一些糖果代表全球最大的trends-local吃,单一的产地、公平的贸易,有机农业,和缓慢的food-the暗示变化是绝对适当的在这里。
(版权所有:转载请注明来源于【人和时代・中国】 http://www.rhtimes.com 作者:先锋)
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