宝山区VI设计公司声称的目标更永恒和的外观

宝山区VI设计公司声称的目标更永恒和的外观就请给我牛奶

Posted on贴在 October 7, 20102010年10月7日||Category:类别: UK Brand Logos英国商标

介绍了Expedia严重的新面貌

Posted on贴在 October 7, 20102010年10月7日||Category:类别: UK Brand Logos英国商标

Expedia has been one of the most consistent online travel web sites in the field, with consistent sales, a consistent brand, and a consistentExpedia一直是最稳定的在线旅游网站在田野,用一致的销售,始终如一的品牌形象,和一个一致的logo design宝山区标志设计for an entire decade. 整个十年。Through new owners and new travel trends, the company has managed to keep their core通过新老板和新的旅游发展趋势,公司已经成功地保持他们的核心brand品牌relevant without any major changes. 没有任何有关重大变革。However, this website is now changing their look and their brand, with a more serious, business-like logo and a new strapline to boot.然而,本网站正在改变他们的外观和其品牌,与一个更严重的,和一个新的商业标志这个专栏还了一顿饭。

Expedia carefully planned this transition with the help of marketing and logo design consultants. 这种转变Expedia精心策划的帮助下,营销和标识语设计顾问。Their new logo is similar enough to the new one to reduce customer confusion, with an airplane travelling over a globe. 他们的新标志相似,足以降低客户的新的混乱,一架飞机穿越了地球仪。However, the airplane is white instead of yellow, and also stylized for a more adult look. 然而,飞机是白色的,而不是黄色的,也为一个更程式化成人看。Even the globe is more realistic, losing the heavy black outlining of the original. 即使世界上更现实,失去了原来的重黑概述。The font has remained the same, although the writing is now in a business-like dark blue that coordinates with the new image instead of basic black. 字体一直保持不变,但现在住在一个做生意的写作是深蓝色的,协调新形象而不是基本的黑色。This logo design is like an older sibling to the company’s fun, cartoonish original.这个标识语设计是像一个年长的兄弟公司的乐趣、漫画式的原创。

The company claims to be aiming for a more timeless and sophisticated look, and this logo design certainly fits that bill. 宝山区VI设计公司声称的目标更永恒和的外观,这标志设计当然符合法案。However, one must wonder: how will these changes affect the company personality and brand? 然而,一个人必须想:这些变化将如何影响公司人格和品牌吗?Can a website with a serious, adult logo design be as fun as one with bright colours and cartoons that appeal to the inner child? 一个网站可以带着严肃的、成人标志设计成为乐趣,作为一个明亮的颜色和漫画,吸引更多的内部孩子吗?This new travel logo design is part of an overall rebranding strategy, so this is a possibility. 这个新的旅游标识语设计是全面的重新定位战略的一部分,所以这是有可能的。However, losing a much-appreciated spirit of fun may be a bigger sacrifice than the company anticipated.然而,失去一much-appreciated乐趣的可能是一个更大的牺牲而不是公司的预期。