晋城VI设计 展示一个卡通的晋城标志的创始人。

晋城VI设计的采用了新的目标市场

Posted on贴在 September 7, 20102010年9月7日,||Category:类别: UK Brand Logos英国商标

Sometimes identifying and marketing to a previously untapped niche can mean incredible success.晋城VI设计 有时识别和营销到先前未被开发的利基意味着令人难以置信的成功。Kellogg’s is likely hoping that this will be the case with their new advertising campaign targeting young men, an audience that has been virtually ignored by杀虫剂可能希望会出现这种情况与他们的新的广告活动针对年轻人,听众已经不闻不问high fibre cereal高纤维麦片and breakfast food manufacturers up until now. 和早餐食品制造商直到现在。The new campaign, called ‘Wake Up to Breakfast’, encourages young men to make healthy choices for breakfast and to make this meal a part of every morning.新的运动,叫做“醒了,早餐”,鼓励年轻人,形成健康的生活方式和早餐吃这顿饭每天早上的一部分。

A variety of media are being used by Kellogg’s to market to these young men, including television, online, and print advertisements. 各种各样的媒体被杀虫剂对这些年轻人市场,包括电视,上网,和印刷广告。There also are special promotions on product packaging as well as a return of the popular free cereal promotion that was so popular last year. 也有特殊产品包装上的提升以及回归流行的自由的谷物提升去年非常流行。Consumers who collect three codes from specially marked boxes of cereal can enter them on the company website and receive a voucher for a free box. 消费者三个程序收集来自特别显著盒谷物不能进入它们在晋城VI设计公司网站上领取凭证,为建立一个自由的盒子。The company gave away 230,000 boxes last year in a similar promotion. 公司把230000箱去年在一个类似的推广。Because young men tend to be financially overextended, this may encourage them to choose Kellogg’s.因为年轻男人倾向于经济类,这可能会鼓励他们选择杀虫剂。

The advertisements vary, but the most common so far is a television ad featuring a cartoon of the founder of Kellogg’s. 广告不同,但到目前为止,最常见的一个电视广告晋城VI设计 展示一个卡通的晋城标志的创始人。While the television ads have been popular across a variety of age and gender groups, the online campaign is specifically intended to appeal to young men. 虽然电视广告已经流行在各种年龄和性别的网络竞选团体,是专门为了吸引年轻人。Studies have shown that men between the ages of 16 and 24 generally stop eating breakfast. 研究表明,16岁之间的男性和24一般停止吃早饭。Kellogg’s hopes to entice them back to a favourite childhood凯洛格的希望使他们回到最喜欢的童年brand品牌with cereals that are branded to appeal to a slightly older palate and lifestyle.以榖类是品牌以吸引年龄稍大一些的口感和生活方式。