威海商标设计的市场提供一个更美观的威海VI设计经验。

威海商标设计品牌扩展到新的市场

Posted on贴在 August 16, 20102010年8月16日||Category:类别: UK Brand Logos英国商标

British Food英国食品Brand品牌Expands to New Markets威海VI设计扩展到新的市场: Sausage roll lovers all over the UK are familiar with high street baker Greggs and the company’s highly recognizable:香肠卷全英国爱好者熟悉贝克大街Greggs和该公司的高度辨认food & drink logo食品和饮料标志. 。However, the company has found far more popularity and success in the North, where the business began seven decades ago. 不过,该公司已经发现了更多的普及在北方,在业务开始七年前。This may change in the near future, as Greggs is planning to open new shops appealing to the sensibilities and tastes of the South.这可能在不久的将来有所改观,因为Greggs正计划开新店呼吁敏感性和品味,南方。

The first part of this change in branding will be the appearance of the shops.第一部分这样的变化将会出现在品牌的商店。The new shops will offer wood fittings and softer lighting, with the cases set further back in the store to allow room for eating and talk. 新商店将提供木配件和柔和的灯光,更久远的案例集空间可以在店里吃饭和说话。This is an attempt to compete with the many coffee and sandwich shops that are eating into Greggs’ market by offering a more aesthetically pleasing experience.这是一个试图竞争许多咖啡和三明治商店,威海商标设计的市场提供一个更美观的威海VI设计经验。

Second, the UK company is changing its marketing approach.第二,英国公司正在改变其营销的方法。Many people are familiar with the recent advertisements featuring comedian Paddy McGuiness. 许多人都很熟悉广告展示喜剧演员最近稻田麦吉尼斯。The company has decided to drop McGuiness and instead is introducing a campaign emphasizing the freshness and quality of their fare. 该公司已决定放弃,而麦吉尼斯是引入了一个运动强调新鲜感和质量的车票。A musical number will push the new Greggs strapline: “Greggs, the home of fresh baking.”一个音乐数字将推动新Greggs这个专栏还说:“Greggs,家里新鲜的烤面包。”