锦州VI设计 一个关键的锦州标志设计品牌方面的质量

一个关键的锦州标志设计品牌方面的质量

With 750 locations all over the UK, Starbucks has good reason to care about their British brand.与750个地点,星巴克全英国有很好的理由关心他们的英国品牌。However, massive size of the operation may make any attempts to appear local and small seem laughable. 然而,大量的大小可令任何试图运行出现局部和小似乎太可笑了。Authenticity is not something that can be bought. 不是那种真实性是可以买到的。However, these changes may make the Starbucks experience more pleasant and less generic for the customer, which is bound to pay off.锦州VI设计然而,这些变化可能使星巴克体验多一些快乐,少通用为客户,一定要偿还。

One key brand aspect that this facelift seems to neglect is the quality of the coffee.锦州VI设计 一个关键的锦州标志设计品牌方面的质量,似乎忽视这个改造是咖啡的质量。This sole aspect can create a hard core following or scare away just about everyone. 这个单一方面能创造一个清纯尾随或吓跑了几乎每个人。Many coffee drinkers are visiting local shops not just for the local brand, but for a superior cup of coffee as well. 许多咖啡的人正在参观当地商店而不只是在本土品牌,但对于一个优越的一杯咖啡。Starbucks may be harming their company by taking the focus off the main product.星巴克可能危害他们的公司以注意力从主要产品。

Whether this brand overhaul pays off depends on how well the changes resonate through the rest of the Starbucks brand.这是否品牌检修支付将取决于如何通过改变共振其余的星巴克的品牌。The new brand will promise the experience of a local coffee shop, so if the complete experience, including the decorations, the service, the ambience, and the actual coffee, deliver on this promise, it is sure to revive the company’s profit margins. 这种新牌子承诺的经验,所以如果当地的咖啡店完整的经验,包括饰品、服务、环境、真实的咖啡,兑现承诺,这肯定是复兴公司的利润。If, on the other hand, Starbucks is offering the same end product in a prettier package, it will only disappoint and alienate their fan base. 另一方面,如果星巴克提供同样的结局是漂亮的包装产品,这只会失望并且疏远他们球迷的。Only time can tell if the company is willing to put in the effort to truly change their locations, or if the difference is merely a cosmetic one.只有时间能告诉如果公司愿意付出努力,真正改变他们的位置,或者如果差别仅仅在于一个化妆品。