葫芦岛vi设计的重新定位,通过葫芦岛标志设计改变了他们的外貌

星巴克的新英国品牌

Posted on贴在 February 17, 20102010年2月17日||Category:类别: UK Brand Logos英国

葫芦岛商标

Starbucks may be at least partially responsible for the resurgence of coffee

culture in London and all over the UK.葫芦岛可能至少部分负责咖啡文化的复兴在伦敦

和全英国。With only dismal options available in most areas, the introduction of

Starbucks’ variety of hot and cold treats took off. 只有悲凉的可供选择,大部分地

区的引入的星巴克的品种冷热对待起飞。However, as soon as local competition popped

up, the company began seeing fewer and fewer customers. 然而,一旦出现了当地的竞

争,公司开始看到越来越少的客户。While the product and the locations remained

relatively standard, many people were wooed by companies with more local

flavour. 当产品和位置保持相对的标准,很多人都由公司争取更多的风味。However,

Starbucks intends to revive their flagging UK然而,星巴克打算恢复萎靡不振的英国

brand品牌with a ‘Heritage’ rebranding that is led by changes to the appearance

of their store locations.葫芦岛vi设计的重新定位,通过葫芦岛标志设计改变了他们的外貌储存地点。

This down home feeling is already a key pVIyart of the Starbucks brand in the US.这

下感觉已经回家的一个关键组成部分品牌在美国星巴克。Long before it was a corporate

giant, Starbucks was a hip, local hangout in trendy Seattle. 很久之前就被一个公

司巨头星巴克是一个时髦的,在当地成了时髦的西雅图。This influence has infused the

brand in the US even as the company grew far beyond a small local shop. 这种影响

已经灌品牌美国正如公司的成长远远超出一个当地的小商店。However, this brand has

fallen flat in the UK, where Starbucks has never had a presence as a small

boutique.然而,该品牌已下降,在公寓在英国从未有过星巴克出现看成是一个小精品店。

To combat their corporate image, Starbucks is reverting back to their original

US打击他们的企业形象,星巴克回暖回原先我们logo design标志设计, a brown circle

enclosing a double tailed mermaid that is reminiscent of the nautical company

name. 随函附上了一份,棕色圆圈美人鱼,让人联想起双尾的航海公司的名字。The brown is

definitely earthier than the current green palette, and showing the entire

mermaid rather than the small cameo shown on the modern logo design will give

insight into the brand’s origins. 褐色的绝对是earthier调色板,比当前绿色,并显示

整个美人鱼而不是小客串显示在现代葫芦岛标志设计将给洞察品牌的起源。Instead of the

current bland furnishings, the company will dress its locations with antique

pieces bought from small European markets, with each chain having a unique blend

of decor that is relevant and appropriate for the area.代替现行的温和的摆设,公司

将服装店面的古董块买小的欧洲市场,与各链有一个独一无二的集装饰和适合有关的区域。