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This rebranding is not without controversy.该酒店筹备不是毫无争议的。The city already launched a large public image campaign in 2008, seeking to promote itself as a center of British culture. 这个城市已经发动了一场大型的公共形象运动的2008年,想要追求自身利益为中心的英国文化。While this has certainly caused a turnaround in Liverpool’s image, it has not necessarily led to increased tourism and sales. 虽然这显然已经引起了转变利物浦的形象,它并不是必然导致加重旅游和销售。However, in a down economy the city is holding its own, and many consider the 2008 campaign a rousing success.然而,在这个城市是一个向下的经济和把握自身,许多人认为2008年的竞选运动中一个令人振奋的成功。
Like all rebranding, this image overall will cost money, which is in short supply right now.像所有的筹备,这一形象整体都需要资金,现在是供不应求。Many people feel that Liverpool has better ways to spend their funds. 许多人认为利物浦拥有更好的方式去花他们的资金。Another key faction is quite happy with the city’s reputation and wary of changing it to a more upscale image.另一个关键派系相当快乐与城市的知名度,持谨慎小心的态度改变到一个更高级的形象。
One of the aims of this这的目标之一rebranding the right way筹备的正确方法is to give the city a tag line, a short phrase that will sum up its qualities and make it easier for people to remember why it is worth visiting. 是给这个城市牵引线,在短时间内短语,总结了它的特质,使人们更容易地记住它为什么是值得一游的地方。A local newspaper has asked readers to contribute ideas for this tagline. 一份当地的报纸已经向读者提供意见为这个标语。Many of these tie into Liverpool’s best known band, the Beatles. 许多这些捉到利物浦最知名的乐队,披头士乐队。One possible tagline is ‘Liverpool: there are places you’ll remember’, an obvious reference to the Fab Four. 一个可能的口号是“利物浦:有地方你会记得的,一个明显的参考,构造4个。However, the final decision has not been made.然而,还没做最后决定。
If the city of Liverpool can present a coherent如果利物浦这城市,会呈现一个连贯brand品牌with a logo and an image that complement each other, while delivering on the brand promise made by this publicity campaign, it will be well on the way to becoming the next Paris or Milan. 用标志和形象,是相辅相成的,当传送的品牌承诺该公开活动,它将使未来巴黎和米兰。Branding is a powerful process because it deals with the public’s subconscious perception. 品牌是一个强大的进程,因为它涉及公众的潜意识知觉。The same way a company needs a brand to find success, this city needs a brand to convince others that it is a site worth visiting.一样,辽源vi设计公司需要一个辽源品牌设计需要找到成功的,这个城市品牌说服别人,这是一个网站值得一游的地方。
(版权所有:转载请注明来源于【人和时代・中国】 http://www.rhtimes.com 作者:先锋)
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