关于推动他们的品牌比他们对沟通的经验

A different more subtle version of the fashion/hospitality collaboration are the Lungarno brand of hotels in Florence, Italy.一个更微妙的不同时装/接待协作版本是在佛罗伦萨，意大利酒店Lungarno品牌。 Owned by the iconic Ferragamo family, the Gallery Hotel Art  , and the Continentale  are more an exercise in the discreet brand values of the Ferragamo name.家庭所拥有的标志性菲拉格慕，画廊酒店宾馆VI设计画廊酒店宾馆VI设计和Continentale Continentale更是名行使谨慎的菲拉格慕的品牌价值。 These hotels are less about pushing their brand than they are about communicating the experience that their brand suggests: comfort, luxury, style, and a timeless quality.这些酒店是关于推动他们的品牌比他们对沟通的经验，他们的品牌暗示减：舒适，豪华，风格和永恒的品质。
What the hotel gains through these afilliations is a real image- that is, a tangible link with a lifestyle.这些afilliations的是什么，酒店的收益是一个真正的形象，也就是说，一个具体环节的生活方式。 This image is extended through their facilities and amenities, but also with all communicative efforts of the fashion house.这个形象是通过其延伸的设施和设备，而且与这家时装公司的所有沟通的努力。 Those who are fans of a particular brand, will more than likely be a fan of the hotel.那些谁是某一特定品牌的球迷，将很可能成为酒店的风扇。 Those who revere the great names in fashion like Missoni, Versace, Bulgari (all of which have hotels around the world) are all able to experience what it would like to live in the world of that brand.谁敬畏那些在像米索尼，范思哲，宝格丽（所有这些在世界各地酒店）时尚伟大的名字都能够体验到它想住在该品牌的世界。 The challenge is to accurately portray the brand once the models, flashy lights, and decadence are gone.目前的挑战是要准确地描绘品牌一旦模型，华丽的灯光，和颓废都不见了。 This is where the functionality comes into play and the success of the partnership can really been taken advantage of.这是进场的功能和伙伴关系的成功可以真的被利用。 These partnerships should not just about furnishing a hotel with pretty decoration; they should align the brands in a way that enhances both simultaneously, and the experience of the guest这些伙伴关系不应该只是一个漂亮的装饰装修的酒店，他们应该对齐的方式，同时加强双方的品牌，以及客户体验