The form of cooperative marketing of Shenzhen VI Design Company The form of cooperative marketing can be simply summarized into three types:
1. VI design company cooperation. This refers to the parallel cooperation of companies on the content of a particular marketing activity. For example, two companies cooperate fully in the development of a new product, or cooperate in the advertisement and promotion of VI design products, or provide each other's products with sales channel network VI design and so on. Horizontal cooperation is most likely to be carried out in the same industry, which is the basis for the horizontal international division of labor.
2. Shenzhen VI vertical cooperation. This is the cooperation of enterprises on the content of different marketing activities. Shenzhen VI Design Company undertakes a certain marketing activity, and finally forms a cooperative advantage. For example, Denmark's Novo Nordisk is a small enterprise producing insulin and enzymes, which has certain production technology advantages. But its own sales ability is very poor. For this reason, Novo Nordisk has cooperated with Bristol-Myers Squibb in the United States, and Squibb is responsible for sales activities in the North American market, learning from each other and achieving good results.
3. VI design cross cooperation. Parallel and vertical cooperation are mainly carried out between companies in the same industry. Cross-cooperation is the integration of the two, mainly carried out between enterprises in different industries. With the continuous application of Shenzhen VI design company's diversification strategy, this kind of cross cooperation has been increasingly adopted by enterprises. Cross cooperation is also called all-round cooperation or all-round cooperation, and its importance in international marketing will be paid more and more attention. The development of marketing is an inevitable trend. As long as the social productivity is constantly moving forward and the internal environment and external environment of the company's VI design are constantly changing, the new development of marketing will continue forever.