北京标识设计--品牌标志立势命名法

      诚然,有远见的商业品牌当存雄心壮志,强势品牌标志的名字说出来也要铿有力,挟着一股气势,是谓“立势命名法”。 

      立势命名法一般不超过三个汉字,英文长度一般不超过八个字母,发音呈现上扬的风格,发出的音调洪亮清晰,有气魄、有气势,且产业发音在结构上相互对称,大有豪情万丈,一览众山小的文字韵味。

       例如:长江、长城、长虹、万科、正大、奔腾(Pentium)、上海盛大、湖南远大中央空调等,在品牌标志建立的命名上就明确了志存高远的企业价值观。 

        品牌标志命名必须要简单,要考虑国内商标注册在先的法律原则,而且最好用未来是否参与国际化流通的发展趋势来衡量。在网络传播有增无减的今天,当然还要考虑到 Internet的网站域名注册问题。 

      日本的SONY、 CANON,韩国的LG、 SAMSUNG都是使用非母语来命名的,而作为公司名称和品牌名称的统一体,这些著名品牌的产品畅行全世界,而不用所谓的本土化、落地化更改名号,充分显示出这些耳濡目染的商业品牌在建立之初的立意高远。   随着全球经济的一体化、市场的全球化趋势,这种用“世界语”命名的方式值得本土品牌借鉴与参考。

      It is true that far sighted commercial brands should be ambitious, and the names of strong brands should be forceful and forceful, which is called "Li Shi nomenclature".

      Li Shi nomenclature is generally no more than three Chinese characters, and English is generally no more than eight letters in length. Its pronunciation presents a rising style. Its tone is loud and clear, with boldness and momentum. Its industrial pronunciation is symmetrical in structure, with great pride and charm.

      For example: Changjiang, great wall, Changhong, Vanke, Zhengda, Pentium, Shanghai Shanda, Hunan Yuanda central air conditioning, etc., have clearly defined the enterprise values with lofty aspirations in the naming of brand logo establishment.

      Brand naming must be simple, considering the legal principle of domestic trademark registration first, and it is best to use the development trend of whether to participate in international circulation in the future. In today's increasing network communication, of course, we should also consider the problem of Internet website domain name registration.

      Sony and Canon in Japan and LG and Samsung in South Korea are all named by non-native language. As the unity of company name and brand name, the products of these famous brands can travel all over the world without the so-called localization and landing, which fully shows the lofty idea of these commercial brands at the beginning of their establishment.

      With the integration of global economy and the trend of market globalization, this way of naming with Esperanto is worth learning and reference for local brands.