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酒店网络营销的作用有几个方面?

jiudianwangluoyingxiaodezuoyongyoujigefangmian


来源:【人和时代·中国】vi标志设计公司 发布时间:2012-06-24 13:40:36 查看次数:

酒店网络营销的作用有几个方面?
1.开展网络营销能有效地控制酒店的成本费用
    网络营销采取的是新的营销管理模式。它通过互联网改造传统的酒店营销管理组织结构与运作模式,并通过整合其他相关部门如生产部门、采购部们,实现对酒店成本费用最大限度的控制。利用互联网进行信息交换,代替以前的实物交换,降低了管理中交通、通讯、人工、财务和办公室租金等成本费用,可最大限度地提高管理效益;同时,酒店可利用网络系统储存大量的信息,供客人查询,网络传送的信息数量与精确度,远超过其他媒介,并能应市场需求而及时更新相关信息。
2.网络营销为酒店创造更多的市场机会
    网络世界没有空间限制,它的触角可以延伸到世界每一个地方。利用网络从事营销活动,可以让酒店远及传统销售所不能达到的市场;同时,网络能够超越时间约束进行信息交换,让酒店全天候为各地的客人提供营销服务,为酒店创造了更多新的市场机会。
3.网络营销能满足客人个性化需求,让客人满意
    网络营销采取的是以客人为导向,一对一的、个性化的、互动性极强的促销方式,避免了工作人员强势推销的干扰,通过信息提供与交互式交谈能与客人建立长期良好的关系;网络营销能满足客人对购买方便性的需求,减少了客人购买时距离和时间的消耗,提高客人的购买效率;由于网络营销能为酒店节约促销等费用,使产品成本和价格的降低成为可能,让客人能以更低的价格购买。利用互联网,酒店可以讲产品介绍、价格信息和销售信息等置于网上,客人可以随时地根据自己需求有选择的了解有关信息。
4.网络营销的传递方式极为丰富,能更好地满足不同客人的需求
    网络营销中信息传递的方式多种多样,如文字、声音、图片等,既能满足不同客人的需求,又可以充分发挥营销人员的创造性和能动性。
5.与传统的营销相比,网络营销具有良好的整合效应
    网络营销不仅能帮助酒店发布产品信息,进行产品销售,而且也能帮助酒店回收货款,提供售后服务,网络营销是一种全程的营销渠道。另一方面,酒店可以借助网络将不同的传播营销活动进行一些品牌设计规划和协调实施,以统一的模式向消费者传达信息,避免不同传播中的不一致性所产生的消极影响。
There are several aspects of the role of the hotel Internet marketing?
(1) to carry out network marketing can effectively control the cost of the hotel
    Taken by the network marketing is the new marketing mode. Via the Internet to transform the traditional hotel marketing and management organization structure and mode of operation, and through the integration of other relevant departments such as the production department, purchasing department are to achieve maximum control of the hotel costs. Use of the Internet for information exchange, barter instead of the previous, lower the cost of traffic management, communications, labor, financial and office rents to maximize management efficiency; at the same time, the hotel can use the network system to store large amounts of information, for guests to query the network to transmit the amount of information and accuracy, far more than other media, and the market needs in a timely manner to update the relevant information.
(2) network marketing to create more market opportunities for the hotel
    The online world there is no space constraints, and its tentacles can be extended to every place in the world. Use the Internet to engage in marketing activities, so far from the hotel and can not be achieved by traditional sales market; the same time, the network beyond the time constraints for information exchange, and hotels around the clock to provide marketing services for guests from around the hotel to create a new market opportunity.
Network marketing can meet the needs of guests personalized guest satisfaction
    Network marketing is taken by the guest-oriented, one-on-one, personalized, highly interactive promotions, to avoid the interference of strong marketing staff, through information and interactive conversation with the guests to establish long-term good relationship; network marketing to meet the needs of the guests on the purchase of convenience, reduced distance and time consumption of customers to buy and improve the efficiency of the guests to buy; network marketing for the hotel to save promotional and other expenses, to reduce product costs and prices become possible, so that guests can be purchased at a lower price. Using the Internet, hotel speak Products, pricing information and sales information placed online, and learn more about information that guests can be selected according to their needs.
(4) the transfer of network marketing is extremely rich, and can better meet the needs of different customers
    Information transfer in the network marketing a variety of ways, such as text, sound, pictures, etc., that meets the needs of different customers, they can give full play to the creativity and initiative of the marketing staff.
Compared to traditional marketing, network marketing has a good integration effect
    Internet marketing can not only help the hotel to publish product information, product sales, but also help hotels recovery money, and provide after-sales service, network marketing is a full marketing channels. On the other hand, the hotel can make use of the network will spread marketing activities unified design plan and coordinate the implementation of the information conveyed to consumers in a uniform pattern, to avoid inconsistencies in the different propagation generated by the negative impact.   
 

 

 

(版权所有:转载请注明来源于【人和时代·中国】 http://www.rhtimes.com 作者:先锋)


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