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酒店参加展览会时要考虑的因素有哪些?

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来源:【人和时代·中国】vi标志设计公司 发布时间:2012-06-18 11:40:34 查看次数:

酒店参加展览会时要考虑的因素有哪些?
    参加展览会是酒店最重要的促销方式之一,也是酒店开辟新市场的首选方式。通过参加展览会,酒店可以迅速、全面地了解市场行情。许多酒店正是借助展览会这个渠道,向客户推出新品牌设计和新产品的,同时通过与各地买家的接触,定位客户群体,了解行业发展趋势,最终达到推销产品、占领市场的目的。
选择展览会
    目前,可供酒店参加的旅游博览会、展销会很多,酒店在选择展览会时,应结合参展目的考虑以下几个因素:
   (1)每个展览会都有不同的性质,酒店应结合自身需要,谨慎选择。
   (2)展览会的知名度越高,吸引的参展商和买家就越多,成交的可能性也越大。如果参加的是一个新的展览会,则要看主办者是谁,在行业中的号召力如何。名气大的展览会往往收费较高,为节省费用,可与人合租展位,即便如此,效果也会好于参加那些不知名的小展览会。
   (3)现代展览业的一大特点是日趋专业化,同一主题的展览会可细分为许多小的专业展。同一行业的展览会,其具体的展出内容可能大不相同。酒店事先一定要了解清楚,以免“误入歧途”。
   (4)产品生命周期包括导入、成长、成熟、衰退四个阶段。展出效率与产品生命周期之间有一定的规律。在导入和成长阶段,展会有事办功倍的效果;在成熟阶段,展出的效果可能事倍功半;到了衰退阶段,展出往往会劳而无功。
   (5)参加展览会的最终目的是为了向该地区推销产品,所以一定要研究展览会的主办地及周边辐射地区是否自己的目标市场,是否有潜在购买力。
What are the factors to be considered hotels to participate in exhibitions?
    Participate in exhibitions and the hotel's most important promotional, is one of the hotel the preferred way to open up new markets. By participating in the exhibition, the hotel can be rapidly and fully understand the market. Many of the hotel is the use of this channel of the exhibition, to launch new brands and new products to its customers, through contacts with buyers from around the positioning of customer groups, understand industry trends, and ultimately to sell the products, the occupation for marketing purposes.
Select Exhibition
    Currently available for hotels to participate in the Tourism Fair, trade fairs a lot of hotels in the choice of exhibition should be combined with the purpose of exhibition to consider the following factors:
   (1) Each exhibition has a different nature, the hotel should be combined with their own needs, choose carefully.
   (2) Exhibition of the higher visibility, more to attract exhibitors and buyers, the greater the possibility of transactions. If you participate in a new exhibition, will depend on the organizers who appeal in the industry. The big name exhibition fees are often higher in order to save costs, sharing the booth with people, but even so, the effect will be better than to participate in small exhibition of the unknown.
   (3) a major feature of the exhibition industry is becoming increasingly specialized exhibition of the same subject can be subdivided into many small professional exhibition. The same industry exhibition, the exhibition content may differ materially. Hotel in advance must be a clear understanding, so as not to "go astray".
   (4) The product life cycle, including import, growth, maturity, decline in four phases. Exhibit efficiency and product life cycle have a certain regularity. Import and growth stage, the show something to do twice the result of the effect; on display in the mature stage, the effect may be less effective; to a recession phase, exhibit often futile.
   (5) The ultimate goal is to participate in the exhibition in order to the region to promote their products, so be sure to research the exhibition host venue and the surrounding radiation area is your target market, whether the potential purchasing power.

(版权所有:转载请注明来源于【人和时代·中国】 http://www.rhtimes.com 作者:先锋)


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