酒店酒水产品的营销渠道概念和类型

酒店酒水产品的营销渠道概念和类型
    酒店餐饮的利润空间很大，除菜肴外，酒水更是高利润产品，现在就谈谈酒店酒水产品的营销。
    据了解，上海酒店VI设计和酒店服务的形式多样，一种是促销买断费，分为包厢买断、楼层买断、 整个酒店买断。另一种形式是产品买断，以某品牌牛奶为例，如果是酒店独家买断的费用一年得15万元，也就是意味着顾客在这酒店智能喝到一种牛奶。当然生产商业可以选择促销员买断，就是只允许一家供货商的促销员驻店。不少大酒店每年光各类酒水的“进场费”、“开瓶费”就能收入几万甚至几十万元。
    酒店直接派促销员成本太高，也受客人排斥，酒店服务员就是最好的隐性促销员。服务员除了固定的工资之外，开瓶费也是一种额外的高收入，而且酒店的开瓶费相当之高，所以酒店给推销员巨大信心的就是高额的开瓶费：68元一瓶的酒开瓶费35元，28元一瓶的大特液开瓶费15元，250克装酒开瓶费8元。他们相信，面对超过酒价一半的开瓶费，每名服务员都会心动。所以许多服务员想方设法得到这种额外的收入，服务员赚的多了，那么酒店业就赚的多了。但是酒店想要以低价购入高价出售，必须和供货商建立良好的关系。
    在整个酒水供应的利益链上，生产商、经销商、酒店三方相互牵制，形成了一个利益共同体，三方获利的前提是酒水有销量。在这之中，各家又有所不同。酒店即使收取了进场费，还有销售提成，其他小费用（大小节日、庆典费、礼品费等）往往也是很可观的。其实不仅仅是酒类，饮料的促销也是如此。一盒在超市售价5元的酸奶，在酒店起码要10元，服务员拿一只空酸奶盒可换取两元钱，有些服务员还会拿走尚未倒光的酸奶盒。所以说酒水在酒店这个地方利润空间很大，运用适当的方法老获取利润对酒店的发展有一定的好处。
The concept of marketing channels and type of hotel drinks products
    The profit margins of the hotel and catering great cuisine, drinks even more high-margin products, now talk about the marketing of the hotel drinks products.
    It is understood that the hotel drinks slotting allowances in various forms, is a buyout fee promotion, divided into boxes buyout, buyout floor, the entire hotel buyout. Another form of buyouts, to a certain brand of milk, for example, if the cost of hotel exclusive buyout of $ 150,000 a year also means that customers in this smart hotel to drink a milk. Of course the production of business can choose the buyout promoters, allow only a supplier of promoters in the shop. Many large hotels each year various types of light drinks "slotting allowances", "corkage fee" will be able to income of tens of thousands or even hundreds of thousands of dollars.
    The hotel directly send Promoters cost is too high, also guests exclusion, the hotel staff is the best hidden promoters. Attendant in addition to fixed salary, corkage is also an additional high-income, and the hotel corkage fee is very high, so Hotel salesman great confidence is high corkage fee: 68 yuan a bottle wine corkage fee of 35 yuan, 15 yuan, 28 yuan a bottle of special liquid corkage 250 g pack of wine corkage. They believe that, in the face of more than half of the wine price corkage, each waiter heart. So many attendants trying to get this extra income, attendants earn more, then the hotel industry to earn more. But the hotel you want to purchase a low price to sell at high prices, and suppliers must establish a good relationship.
    In the interests of the entire wine supply chain, manufacturers, distributors, hotels tripartite restraining each other, forming a community of interests, the premise of tripartite profit drinks sales. Among various different Hotels charge a slotting allowance, as well as sales commission and other costs (size of the festivals, celebrations and fees, gifts, etc.) and often quite substantial. In fact, more than just alcohol beverage promotions. Box price of $ 5 yogurt in the supermarket, at least 10 yuan in the hotel, the waiter take an empty yogurt box in exchange for two dollars, some attendants will take away not inverted light yogurt box. So the drinks in the hotel this place profit margins, use the appropriate method is the old profit on the development of the hotel there are certain advantages.