酒店产品和其他产品一样？对酒店产品概念的理解

酒店产品和其他产品一样？对酒店产品概念的理解
    在不同的立场，对酒店市场营销产品的认识是不同的。对客人来说，酒店产品是花费时间、精力、金钱来享受购买的一次经历。对酒店供应商来说，酒店产品是酒店经营者凭借着物质、非物质的产品向客人提供服务的总和。从整个市场来看，酒店产品是向市场提供能满足人们某种需要和利益的物质产品和非物质形态的服务。
    从酒店产品的整体概念出发，酒店提供给客人的产品是一次消费经历，由核心利益、展现利益和附加利益组合。核心利益是顾客所要购买的实质性东西，如酒店提供客房的核心利益是满足客人休息的需要。展现利益是说明表现核心利益的内容，如酒店的地理位置、内外环境、建筑特色、装饰风格等。附加利益是顾客在购买酒店产品时获得的额外服务和好处，如免费擦鞋、免费长途电话等。
    酒店经营者要明确所提供产品的核心利益，知道顾客购买酒店产品的最真实最根本的需要是什么，这是顾客决定是否购买产品的先决条件。如要保证客房床及床上用品的舒适和卫生，保证客房的安全、安静，这才能满足客人休息的根本需要，没有这个基础，展现利益和附加利益是在同样核心利益前提下，体现出酒店独特的风格和个性服务，是在同类别酒店中竞争的有效手段，应充分发挥展现利益和附加利益的功能和效用。
酒店产品生命周期走势
    酒店产品和其他产品一样，在市场上都有一个出现、发展和消亡的过程。在一般情况下，根据产品的销售量变化，将酒店产品生命周期划分为四个周期：
    导入期：导入期的销量从零开始，产品进入市场。产品销量虽然呈上升趋势，但上升速度比较缓慢。
    增长期：产品的销量就进入了一个快速增长的阶段。
    成熟期：市场对产品的接受程度趋于饱和，增长速度再次放缓，慢慢接近销售顶峰，并逐渐开始由顶峰下滑。
    衰退期：销量迅速下降，如下采取任何措施，将退出历史舞台。
Hotels and other products the same? Understanding of the hotel product concepts
    In a different position, the hotel products is different. The guests, the hotel product is to spend time, effort, and money to enjoy the purchase experience. Hotel supplier, hotel product is the sum of the hotel operators by virtue of material and immaterial products to provide services to the guests. Judging from the whole market, the hotel product is available to the market to meet the people some kind of needs and interests of material products and non-material forms of service.
    Departure from the overall concept of the hotel product, the hotel offers guests the product is a consumer experience, core interests, to show the benefits and additional benefits portfolio. The core interests of the customer to purchase substantive things, core interests, such as hotel room is to meet the needs of guests to rest. Show of interest is the description of the performance of the content of the core interests, such as the hotel's location, internal and external environment, architectural features, decorative style. The added benefit is the additional services and benefits customers to buy hotel products, such as complimentary shoe shine, free long distance calls.
    Hoteliers to clear the product's core interests, to know what is the most fundamental needs of customers to buy hotel products the most authentic, which is a prerequisite for the customer decide whether to buy the product. To ensure the comfort and health room bed and bedding, to ensure the safety of the rooms, quiet, in order to meet the fundamental needs of the guests to rest, this foundation, to show the benefits and additional benefits under the premise of the same core interests, reflecting the unique hotel The style and personalized service is an effective means to compete in the same category hotel, should give full play to show the features and benefits of the interest and additional interest.
Hotel product life cycle trend
    Hotels and other products in the market has a development and demise of the process. Under normal circumstances, according to the product sales changes, the hotel product life cycle is divided into four periods:
    Import of: sales from scratch, import of products into the market. Product sales, although an upward trend, but the rate of increase is relatively slow.
    Period of growth: sales of the product entered a stage of rapid growth.
    Maturity: market acceptance of products becomes saturated, the growth rate slowed down again, slowly approaching the sales peak, and gradually began to decline from the peak.
    Recession: the rapid decline in sales, as to take any measures to the stage of history.