儿童酒店精心设计新产品开发与营销方式

儿童酒店精心设计新产品开发与营销方式
产品创新――儿童酒店成为酒店新宠
    芝加哥凯悦酒店集团开展“7岁儿童宿营凯悦”，为孩子们提供了全套精心VI设计儿童酒店的凯悦集团活动。该活动承办主任ANN女士说：“关心儿童不仅是照看他们，我们的活动室以教育为中心。”她还说：“许多家长也希望他们的孩子参加一次有意义的活动。”其实关注儿童，已经成为越来越多的酒店共同的选择。
    假日酒店于1995年在佛罗里达两家酒店开办“儿童套房”促销活动，该套房是以家庭活动为中心设计的。套房内设有儿童娱乐室，两张儿童床，一个依壁而设计的床铺，并配有电视机、录像机、VCD、闹钟和儿童游戏电话。佛罗里达州假日酒店的房间中有91间是儿童套房，一般客房售价为50~60美元，儿童套房价格则为92！158美元。
    在巴西的圣保罗，有好几家儿童酒店。这些酒店的顾客从3个月到6岁不等，他们可以在酒店里待一天半天，也可以住上十天半月。儿童酒店把孩子们当客人看待，不仅保持一种令儿童愉快的气氛，而且关心每个孩子，尊重其个性。这种旅馆配有专业教师、训练有素的护士、医生、保育员、厨师与管理人员，组织适合孩子们的活动，使他们在旅馆期间长见识，学知识与技能。
    日本最早的“儿童酒店”出现在上个世纪70年代，当时主要为照料酒吧间女招待、夜总会女郎的后代，因此名声不佳。近年来，这一情形有了很大的变化，一些商界女士、护士、秘书、教授等也把自己的女儿送进“儿童酒店”。
    奥地利的“婴儿酒店”专门接待来自欧洲各地那些哭闹无常的小客人及他们的父母。酒店不仅有婴儿床、高脚椅、便盆与坐便椅，还有游乐室和酒吧，当然供应婴儿的也是特制的“鸡尾酒”。
思考与习题
    ①案例中的各家酒店以什么为新产品的主题，从中你得到了什么启发，有什么心的构想？
    ②在进行同一主题酒店开发过程中，上述酒店所采取的具体措施各有什么特色？
    ③分组讨论：每个小组成员提出自己的一个酒店新产品构想，然后大家讨论哪一个最具有市场吸引力和可行性，并按酒店新产品的开发程序，完成一份小组的酒店新产品开发设计书。

Children The hotel designed the new product development and marketing
Product innovation - children hotel hotel new darling of
    Chicago Hyatt Hotels Corporation to carry out the 7-year-old children's camp Hyatt, Hyatt Group activities provide children with a full set of well-designed. The activities of the contractor, director of the ANN Ms. said: "Caring for children is not only look after their education our activity room." She added: "Many parents want their children to participate in a meaningful activity." In fact, attention to children, has become more and more hotels common choice.
    Holiday Inn in 1995, "Children's Suite" promotion offered two hotels in Florida, the suite is a family activity-centered design. Suites with children's entertainment room, two children's bed, a wall beds and is equipped with TV, VCR, VCD, alarm clock, and children's play telephone. Florida Holiday Inn room, there are 91 children's suite, general rooms priced 50 to $ 60, children's suite price of $ 92! $ 158.
    In Sao Paulo, Brazil, there are several children the hotel. The customers of these hotels range from 3 months to 6 years old, they can stay in a hotel one day a long time, can also live in the days half. Children the hotel to the children when the guests look at not only maintain an order of the pleasant atmosphere of children, and care about each child and respect for their individuality. This hotel with professional teachers, trained nurses, doctors, nurses, chefs and management staff, the organization for children's activities, so that in a hotel during a long exposure, knowledge and skills.
    Japan's first "Children's Hotel" appeared in the 1970s of the last century, was mainly for the care of the bar waitress, nightclub girl's offspring, so the bad reputation. In recent years, this situation has been great changes, some in the business, Ms., nurses, secretaries, professors, and so also his daughter sent to the "Children's Hotel".
    Austria's "Baby Hotel" and a special reception from all over Europe crying impermanence guests and their parents. The hotel not only cribs, high chairs, potty, potty chairs, play room and a bar, of course, supply the baby's special "cocktail".
Thinking and Problems
    ① case of each hotel what the theme of the new product, from what you get inspired by what the concept of heart?
    The ② carrying out the specific measures taken by the hotel development process of the same subject, these hotels have their own what are the characteristics?
    ③ group discussion: Each team member own a hotel of new product ideas, and then we discuss which one of the most market appeal and feasibility of the press hotel new product development program, to complete new product development and design of the hotel for a group book.