酒店营销策略的主要四大策略和酒店市场营销战略与营销策略的区别!

酒店营销策略的主要四大策略和酒店市场营销战略与营销策略的区别：
    酒店营销策略就是运用市场经济的理论，结合酒店行业的实际，为酒店企业在市场激烈竞争中获得成功而设计、规划的一些思路和技巧。酒店营销策略主要有四大策略：产品策略（product）、价格策略（price）、销售渠道策略（place）和促销策略（promotion）。酒店日常开展营销工作，是在分析市场状况、本酒店的优势劣势、竞争对手的威胁和市场机会等基础上，选择自己的目标市场，采用无差异市场战略。差异市场战略或集中市场战略来满足目标市场的需求;根据竞争对手的情况制定竞争战略；针对自己的优势制定出成长战略；综合考虑和依据市场营销战略制定和优化四大策略，还可以选择一种或几种策略加以组合，即市场营销组合策略，形成营销活动的计划和行动指南。
    酒店市场营销组合策略，追求整体营销效果，要从整体上满足顾客的需求，体现了以需求为中心的现代市场营销观念。要求酒店用最适合的产品，以最适宜的价格，通过最畅通的渠道，采用最有效的促销手段，最好地满足顾客的需求，获得最佳的经济效益。
   （1）产品策略：酒店提供给目标市场的产品和服务。主要有客房产品、餐饮产品、康乐产品等。
   （2）价格策略：酒店在出售产品和服务获得的经济回报，包括基本价格、折扣价格、付款方式等。
   （3）渠道策略：酒店将产品提供给目标市场所经过的中间过程，包括分销渠道、中间商等。
   （4）促销策略：酒店利用各种媒体想目标市场进行宣传和销售的活动，包括人员推销、广告、公共关系等。
酒店市场营销战略与营销策略的区别
    战略，源自战争理论，是指导战争全局的总方针、总路线，后被用来泛指关系全局性的方针、路线。从市场营销活动讲，企业战略，是企业在市场竞争中指导全局的总方针、总路线，是针对竞争对手而言。前面所述的目标市场营销战略、市场竞争战略、酒店成长战略都是围绕竞争对手而言的。
    战略制定的主要原则：分析自己与竞争对手的优势和弱势部分，然后用田忌赛马的原则，尽量用自己的优势部分与对手的弱势部分去比，承认自己的弱势部分，并弱化这部分，将主要的精力花在自己的优势部分并引导竞争对手与自己的优势部分去比。波士顿矩阵就是酒店分析自己业务情况的一种方法。
    营销战略与营销策略既有区别又有联系。战略为酒店企业在市场竞争中找准了方向，而策略为实现战略和日常营销工作提出了方法，分清战略与策略，有助于企业思维更加清晰、行动更加果断，使得坚定的战略和灵活的策略得到高度统一，使得企业在激烈的市场竞争中更加从容不迫、进退有据。

The difference between the four main strategy of the hotel marketing strategy and hotel marketing strategy and marketing strategy:
    Hotel marketing strategy is to use the theory of market economy, combined with the actual hotel industry, hotel enterprises in the fierce market competition, the success of the design, planning ideas and skills. Hotel marketing strategy there are four main strategies: product strategy (product), pricing strategy (price), sales channel strategy (place) and promotion strategy (promotion). Hotel daily marketing efforts on the basis of the analysis of market conditions, the advantages and disadvantages of the hotel, competitive threats and market opportunities to choose their own target market, no difference in market strategy. Differentiated marketing strategy or focus on market strategy to meet the needs of the target market; competitors to develop a competitive strategy; develop a growth strategy for their own advantage; taken into account and based on marketing strategy development and optimization of the four strategies, you can also select a or several strategies to be the combination of the marketing mix strategy, plans and actions to guide the formation of marketing activities.
    Hotel marketing mix strategy, the pursuit of the overall marketing effectiveness, to meet the needs of customers from the whole, the demand of modern marketing concept. Hotels to the most suitable products, the most appropriate price, unobstructed channel, using the most effective promotional tools to best meet the needs of customers, and get the best value for money.
   (1) Strategy: The hotel offers to the target market of products and services. The main room products, catering products, recreational products.
   (2) pricing strategy: Hotels in economic returns for the sale of products and services, including basic price, discount price, method of payment.
   (3) channel strategy: hotel product available to target markets through the middle of the process, including distribution channels, intermediaries, etc.
   (4) promotional strategy: the hotel using a variety of media to target market, promotional and sales activities, including marketing, advertising, public relations.
The difference of the hotel marketing strategy and marketing strategy
    Strategy, from the theory of war, the general guidelines to guide the overall situation of war, the general line was later used to refer to the relationship between global approach, route. From the marketing activities, business strategy, enterprises in market competition to guide the overall approach, the general line for the competitors. Previously described target marketing strategy, market competition strategy, the hotel's growth strategy revolves around the competitors.
    The main principles of the strategy: analysis of their own strengths and weaknesses of the competitors part, then the principle of Tian Ji's horse racing, try to use part of their own advantages and vulnerable part of the opponent to go than to recognize their own weak part, and weakening this part will The main effort on the part of their own advantages and guide the competitors go than part with their own advantages. The Boston Matrix is ​​the hotel to analyze your business situation in a way.
    Marketing strategy and marketing strategies are different but related. Strategy for the hotel business in the market competition found the right direction, while the strategy for the realization of the strategic and day-to-day marketing methods to distinguish between strategy and tactics to help business thinking is clearer, more decisive action, making the firm's strategic and flexible The strategy to get a high degree of unity, so that enterprises in the fierce market competition, more leisurely retreat evidence.