不仅仅人类才有成长经历，酒店也有成长战略。

不仅仅人类才有成长经历，酒店也有成长战略。
   酒店成长战略是指酒店要抓住有利机会，充分发挥自身在产品、市场和技术等方面的竞争优势和潜力，寻求快速成长和发展的一种战略。酒店要不断地发展壮大，就要在调整现有业务的基础上，积极发展一些新业务。要在规划营销任务、确定营销目标的基础上，对现有的业务进行分析和评价，确定哪些业务要发展壮大，在哪些产品或市场上还有盈利空间。
1.酒店市场渗透战略
    酒店市场渗透战略是指通过营销手段，利用现有产品，积极争取更大的市场份额，提高产品销售数量的战略。主要有以下几种方法：
   （1）鼓励顾客增加购买数量和购买次数。如酒店客房和餐饮部门联合促销，入住酒店可获得在本酒店餐厅消费的优惠劵，用真诚的服务赢得酒店的回头客。
   （2）争取竞争对手的顾客。对于只购买竞争对手产品的顾客，酒店应抓住有利时机适时地采取市场攻势，吸引这些顾客，扩大市场份额。对于既购买本酒店产品又购买竞争对手产品的顾客，要通过优质的服务，使顾客产生对本酒店的“品牌”忠诚度。
   （3）争取潜在顾客。酒店所提供的产品是多样化的，以现有产品开拓新市场，提高销售量的战略。主要有以下几种方法：
   （1）在原有销售地区内增加新的目标市场
    酒吧的餐厅、酒吧、康乐场所等的消费者既有外来客人也有本地客人，但是像客房的消费除公司用来办公外，往往是外来旅游者或商务人士来住宿，很少有本地居民入住。酒店可以针对这部分人群制定相应的营销方式，如根据酒店的根本特色像本地居民宣传，不用出国旅游就可以享受到XX风情的服务，特别是在节假日，可以和一些庆祝活动相结合，制定针对该市场的特色产品。
   （2）增加新的销售渠道
    旅游系统内的企业特别是旅行社和一些预订企业是酒店的主要销售渠道，除此外，酒店还应积极拓展新的酒店市场销售渠道。如与其他行业内比较权威的机构合作，积极争取到因其行业活动而产生的客源。
   （3）增加新的销售地区
    了解本地区其他行业企业主要交往合作的地区，采取适当的机会和促销方式宣传本酒店，并可以和该地区的酒店合作，在客人入住时向客人发放合作酒店的宣传手册等资料。
3.酒店产品开发战略
    酒店产品开发战略是指酒店通过增加产品开发费用，对现有产品进行改进，以增强竞争力度，提高销售量的战略。主要有以下几种方式
   （1）增加新的特色。对酒店现有产品增加新的功能、新的体验。如帮助入住酒店的客人订机票、火车票，提供旅游咨询等，尽量满足客人提出的合理要求，提供额外的服务。
   （2）增加新的档次。根据酒店额目标市场，适当地提供高、中、抵挡产品，以满足不同顾客的需求。
   （3）增加新的产品。如酒店增加新的休闲娱乐设施、场所，餐饮部不断地开发新的产品。
4.酒店多元化发展战略
    酒店多元化发展战略是指酒店利用现有的资源和优势，投资发展不同行业的其他业务的战略。主要有三类：
   （1）水平多元化战略。酒店针对目标顾客的潜在需求，发展其他行业有关的业务。如发展房地产，增加为入住客人服务的特色商店、商场、金融机构等。
   （2）垂直多元化战略。酒店利用现有的产品线、技术、设备、经验、特长等，向产业链上下游发展新的产品。如向上开发酒店用品、酒店设计等，向下发展活策划、会展等业务。
   （3）复合多元化战略。酒店利用人才、资金的优势或根据联合经营的需要，投资发展与酒店业务无明显关系的新业务。如酒店投资旅行社、景区、交通等旅游系统内的行业，或者根据资金情况，投资其他与酒店业务无关的行业。
   
Not only humans have the upbringing, the hotel also has a growth strategy.
   Hotel growth strategy refers to the hotel to seize the favorable opportunity to give full play to their competitive advantage and potential products, markets and technology, and to seek rapid growth and development of a strategy. Hotels want to continue to grow and develop, it is necessary to adjust the existing business on the basis of, and actively develop new business. In planning the marketing task to determine marketing objectives on the basis of the existing business analysis and evaluation, to determine what business to grow and develop, in which products on the market there is room for profit.
A hotel market penetration strategy
    The hotel market penetration strategy is the use of existing products, marketing tools, and actively seek greater market share, increase the number of product sales strategy. There are several ways:
   (1) to encourage customers to increase the number of purchase and purchase the number of times. Such as the joint promotion of the hotel and catering sector, hotel coupons available in the hotel restaurant consumption, with sincere service to win repeat business of hotel.
   (2) fight for the customers of competitors. For customers to buy competitors' products, the hotel should seize the favorable opportunity to take the market in a timely manner offensive to attract these customers, expand market share. For both the purchase of the hotel product and the purchase of competitors' products customers through quality service, so that customers generate this hotel "brand" loyalty.
   (3) to reach potential customers. The products provided by the hotel is diverse, and open up new markets with existing products, to improve sales strategy. There are several ways:
   (1) add a new target market in the area of ​​the original sales
    Consumers in bars, restaurants, bars, recreational venues and other foreign guests and local guests, but like the rooms of consumer companies use office, often foreign tourists or business people to stay, very few local residents to move. The hotel for this part of the population to develop appropriate marketing methods, such as publicity as the local residents according to the fundamental features of the hotel, without going abroad the tourist can enjoy the XX-style services, especially in the holidays, and some celebrations, formulated for specialty products in the market.
   (2) to add new sales channels
    Enterprises, especially within the tourism system is the travel agents and booking enterprise, is the hotel's main sales channels In addition, the hotel should also actively explore new sales channels. Cooperation with other industries within the authority of the institution to actively seek to source industry events.
   (3) the addition of new sales region
    Understanding of other industries and enterprises in the region of the major exchanges and cooperation in the region to take appropriate opportunities and promotions to publicize the hotel, and cooperation in the area of ​​the hotel, issuing a partner hotel brochures and other information to the guests upon arrival.
Hotel product development strategy
    Hotel product development strategy is the hotel through increased product development costs on existing products to improve in order to enhance competition, improve sales strategy. Following
   (1) adding new features. Hotel existing products to add new features, new experience. Such as helping the guests of the hotel booking air tickets, train tickets, tour, try to meet the reasonable demands of the guests, to provide additional services.
   (2) add a new grade. Hotel the amount of the target market to provide high, medium, resist products to meet different customer needs.
   (3) adding new products. Add new recreational facilities such as hotels, venues, food and beverage department is constantly developing new products.
4 Hotels diversified development strategy
    Hotel diversified development strategy is the hotel use of existing resources and advantages of investment in the development of other business strategies of different industries. Are mainly three types:
   (1) the level of diversification strategy. Hotel for the potential needs of target customers, the development of other industry-related business. Such as real estate development to increase the Guest services, specialty shops, shopping malls, financial institutions.
   (2) vertical diversification strategy. The hotel use of the existing product lines, technology, equipment, experience, expertise, etc., to develop new products to the chain. Such as the upward development of hotel supplies, hotel design, down to the development of live planning, exhibition and other business.
   (3) Composite diversification strategy. Hotel use of personnel, capital of the advantages or no significant relationship according to the needs of the joint venture to invest in the hotel business, new business. Such as hotel investment travel agencies, scenic spots, transportation and other travel systems, industries, or funds, to invest in other industry has nothing to do with the hotel business.