想要知道酒店经营顾客的需求就要学会酒店市场细分的步骤
（1）正确确定
酒店市场营销的经营范围。根据自己的经营条件和经营能力来确定市场经营的范围，就是市场细分的基础。产品市场范围应以顾客的需求来确定，而不是以产品本身的特征来确定。
（2）列出潜在顾客的基本需求。基本需求是指消费者对某一产品最基本的功能属性要求，也就是产品能够提供给消费者的核心利益。
（3）了解不同潜在客户的不同需求。对于列举出来的基本的需求，不同顾客强调的侧重点可能会存在差异。因此，企业需向各类消费者进行典型调查，寻找潜在顾客的不同需求。
（4）去掉潜在顾客的共同需求，而以特殊需求作为细分标准。这些共同的需求虽然重要，但只能作为市场营销组合决策的参考，不能作为市场细分的标准。
（5）根据选定的细分因素对整个市场细分，并赋予这些子市场一定的名称。这些名称要有特色，让人从名称就能想象到该市场的特点。
（6）进一步对自己的子市场进行调研，深入认识顾客的特点。
（7）寻找几个目标市场并预测它们的规模。即在市场调查的基础上，估计每一个细分市场的顾客数量，并对细分市场上的产品竞争状况及发展趋势进行深入的分析，放弃潜在需求量较少的子市场，把潜在需求较大的子时候才作为目标市场。
Want to know the customer needs of hotel operators must learn to the steps of the hotel market segmentation
(1) the right to determine the operating range of hotel marketing. According to their own operating conditions and management ability to determine the scope of the market operators, market segmentation basis. Product market scope should be to determine customer needs, rather than the characteristics of the product itself.
(2) lists the basic needs of potential customers. Basic needs is the consumer the most basic functions of a product attribute requirements, is able to provide to the core interests of consumers.
(3) understand the different needs of different potential customers. For the list of basic needs, emphasized by different customer focus may be different. Therefore, companies need to all categories of consumers with a typical survey, to find the different needs of potential customers.
(4) remove the common needs of potential customers with special needs as a subdivision standards. These common needs, while important, but only as a reference for decision making of the marketing mix, can not be used as the standard of market segmentation.
(5) According to the breakdown of selected factors on the overall market segmentation, and give the name of these sub-market. These names have characteristics from the name people will be able to imagine the characteristics of the market.
(6) further sub-market research, in-depth understanding of customer characteristics.
(7) looking for a few target markets and to predict their size. , It is estimated that the number of customers for each segment on the basis of market research, competitive situation and development trend of products and market segments in-depth analysis to give up the potential demand for smaller sub-markets, the potential demand for more the child when it is as a target market.
