要做好酒店市场营销细分过程就需要遵循以下几点要求和原则！

要做好酒店市场营销细分过程就需要遵循以下几点要求和原则
1.酒店市场细分的要求
    酒店市场细分是为了发现更好的市场机会，从而制定相应的酒店市场营销策略。因此，为了使细分市场具有更高的科学性和指导性，在市场细分的过程中要充分考虑以下几点：
    ①可识别性。细分出来的各个亚市场的顾客特征、市场范围和规模以及购买力等特征要求较为鲜明。
    ②可进入性。市场细分目标是酒店有可能进入并占有一定的市场份额否则就没有现实意义。
    ③可衡量性。细分市场的规模以及购买力等特征需具有可衡量性。
    ④稳定性。在一定的时间和条件下，酒店市场细分的标志及其性质能够保持相对不变，是酒店占领市场后，在一定时期内没有必要改变其目标市场。
    ⑤盈利性。酒店的各个细分市场必须具有一定的规模、现实和潜在的需求，有一定的市场容量与购买力。
2.酒店市场细分的原则
    酒店市场细分过程中还需要遵循以下几点原则：
    ①酒店要选择对消费者需求有较大影响的因素去细分市场，要把握好酒店市场细分的标准。
    ②酒店若以多个因素进行市场细分，就必须考虑各个因素之间的相关性以及重叠性。
    ③酒店细分市场的结果，就是要求各个细分市场之间的需求有明显的区别和差异，从而使同一目标市场的内部具有较高的一致性。
    ④酒店市场细分的规模要适度，细分的市场不能太细，导致细分市场过多，无从选择；同时也不能太粗，导致细分市场太大，无法完全占领。

Good hotel marketing segmentation process need to follow the following requirements and principles
A. The requirements of the hotel market segmentation
    The hotel market segmentation is to find a better market opportunities, develop appropriate marketing strategies hotel market. Therefore, in order to make the market segments with higher science and guidance in the process of market segmentation is necessary to fully consider the following:
    ① Recognizability. Characteristics of segments from each sub-market customer characteristics, market size and scale and purchasing power requires a more clear-cut.
    (2) may enter. Market segmentation target is the Hotel may enter and occupy a certain market share, otherwise there is no practical significance.
    ③ can be measurable. The size and purchasing power of the market segments and other features need to be measurable.
    The ④ stability. Certain amount of time and under the conditions of the logo and nature of the hotel market segmentation can be maintained relatively constant, hotels dominate the market after a period of time and there is no need to change its target market.
    The ⑤ profitability. Various segments of the hotel must have a certain size, actual and potential demand, the market capacity and purchasing power.
(2) the principle of the hotel market segmentation
    Hotel market segmentation process also need to follow the following principles:
    ① hotel market segments have a greater impact on consumer demand factors is necessary to grasp the standard of a good hotel market segmentation.
    The ② hotel market segmentation terms of a number of factors, correlation and overlap between the various factors must be considered.
    ③ hotel market segments results is required between the various market segments demand a clear distinction and difference, so that within the same target market with high consistency.
    To moderate the size of (4) hotel market segments, the segments of the market can not be too small, resulting in too many market segments, have no choice; also not too thick, resulting in market segments too large to be fully occupied.