酒店市场营销受到社会文化、人口、自然环境的影响因素其二

酒店市场营销受到社会文化、人口、自然环境的影响因素其二：
1.社会文化
    社会文化环境因素是指一个国家或地区的民族特征、文化传统、价值观、宗教信仰、教育水平、社会结构、风俗习惯等情况。它影响和支配人们的生活方式、主导需求、消费结构和方式等等。因此，酒店营销活动在应对不同国家或地区的消费群体时，必须了解当地的文化背景。
2.人口
影响酒店市场营销的人口环境是多方面的，通常包括人口数量、人口构成、增长速度、教育程度、地区及地区流动程度等因素。
    在收入接近的条件下，人口的多少决定着市场的容量。随着经济的发展、大众旅游意识的增强，出行的人数必然会增加，人住饭店的次数也会增加。人口规模的增长会形成强大的市场潜力，这是酒店市场营销活动中应予以重视的因素。
    年龄结构的不同阶段往往表现出不同的消费趋向和消费能力。青年人容易接受新鲜事物，富有好奇性、冒险性，喜欢外出，尽管他们购买力不强，但人数多，频率高，是一些廉价或者经济型酒店的主要客源；新婚夫妻旅游较多，蜜月旅游过程中用于酒店服务和购物消费的支出较多；子女幼小的家庭消费支出和可支配时间受到较大限制，对酒店营销策略的调整有较大影响，不少酒店为了促销增设有婴儿、幼儿活动室以吸引其父母消费；中年人可支配的时间和收入空间较大，并在工作中承担着较高的职务，商务往来和家庭消费能力较强，可能成为商务型酒店的重要客源。老年人收入相对稳定，外出和旅游的欲望减退，用于购物和服务消费的数量相对较少。
    人口在地区及地区间流动程度往往决定着该地区的客源市场的容量。因而一些大城市的机场、码头、火车站等人口流动量大的区域，都可能成为酒店的集中地带。
3.自然环境
    自然环境包括自然资源环境和物质环境。  
    自然资源环境不仅较大程度影响着酒店的形象，对依赖于旅游景点、景区的度假型酒店来说，自然资源是影响酒店营销活动的决定性因素。优质的旅游资源可以吸引更多的客源，增加游客的逗留时间，客观上给酒店业带来了更多的客源。
    物质资源环境是酒店经营和运作必需的物资保障，同时也是酒店经营的成本的重要组成部分，如水、电、煤等。一旦日常必需的某种物资发生短缺，会给酒店的经营带来较大影响，对于一些资源匮乏的地区，酒店在购买这些物资时，需要增加相应的费用，从而提高酒店经营成本、影响酒店竞争力。
  Hotel marketing by the second of the socio-cultural, population, natural environment and influencing factors:
(1) social and cultural
    Social and cultural environment factors refer to a country or region of the national identity, cultural traditions, values, religion, educational level, social structure, customs and other circumstances. Influence and dominate the way people live, a leading demand, consumption structure and way. Therefore, the hotel marketing activities in response to consumer groups in different countries or regions must be aware of local cultural contexts.
2 Population
The population of hotel marketing environment is multifaceted, often including population, demographic composition, growth rate, level of education, district and regional liquidity and other factors.
    Income close to the conditions of the population determines the capacity of the market. With economic development, mass tourism awareness enhancement, will definitely increase the number of travel, live hotel will also increase the number. The size of the population growth will create a strong market potential, which is a hotel marketing activities should be important factors.
    Different stages of the age structure is often manifested in different consumer trends and spending power. Young people are receptive to new things, full of curiosity, adventure, like going out, despite their purchasing power is not strong, but the number of high frequency, is the major source for some cheap or budget hotels; more newlyweds tourism, honeymoon travel expenditures for hotel services and shopping and spending more; with young children in household consumption spending and disposable time are subject to greater restrictions, have a greater impact on the adjustment of the hotel marketing strategy, many hotels for promotional purposes, additional infants, young children activity room in order to attract the consumer of their parents; middle-aged disposable time and income space, and bear the higher duties at work, business dealings and family spending power may become an important source of business hotels . Old-age income is relatively stable, decreased desire to go out and travel, the relatively small number of shopping and consumption.
    Population in the regional and interregional liquidity often determines the capacity of the region's tourist market. Thus some of the big city airports, docks, railway stations and other large amount of population flow area, are likely to become a centralized area of ​​the hotel.
(3) of the natural environment
    Natural environment, including natural resources, environment and physical environment.
    The environment is not only a greater degree of natural resources affects the image of the hotel depends on tourist attractions, the scenic resort hotel, the natural resources is the decisive factor in hotel marketing activities. Quality tourism resources to attract more tourists, increase the length of stay of tourists brought more tourists to the hotel industry.
    Material resources and the environment is a hotel management and operation of the necessary material support, an important part of the hotel operating costs, such as water, electricity, coal, and so on. Once the daily necessities of certain materials shortages, will give the hotel business is significantly affected, some resource-poor areas, the hotel in the purchase of these materials, the need to increase the corresponding costs, thereby improving hotel operating costs, affecting the hotel competition force.