度假区的别野式酒店VI设计饭店，酒店目标市场选择与定位！
转变思路、开拓新市场
某饭店是位于某滨海度假区的别野式饭店，开业后，面对各家饭店对商务、旅行团等客人的激烈竞争，改饭店通过对目标进行营销。饭店为了开发市场，通过各种途径从记录在案的客户中寻找良好经历的家庭旅游者，为他们做出下一年的预定：饭店免费为不同年龄儿童提供体育活动、游戏、艺术和雕刻、短足户外活动，同时为13~17岁的少年免费提供冲浪、航行、高尔夫球、潜水、网球等培训课程；此外还组织主题比赛、填字游戏和与快餐店共同搞活动等来吸引儿童；饭店在下一季度的早期预定货淡季预定时，对携带孩子的家庭给予大幅度优惠。通过上述活动，使该
酒店VI设计饭店在当地激烈的市场竞争中达到了年均75%以上的出租率，比其他同行高出10多个百分点。
SKYIARK家庭餐厅寻找市场空当
日本SKYIARK家庭餐厅是一家善于选择经营方向而大获成功的企业，其目标选择准确，则于功于市场研究深入。改公司创始人茅野先生看到餐饮经营是大有市场的，但同时也清醒地看懂这一行业竞争对手林立，插足其间相当不易。于是，他先进广泛地深入调查，结果发现全日本尚未有以家庭小销售对象的餐厅。这样，他在1970年创办了第一间家庭餐厅。这家小店仅用了十年的时间就发展成为一家有名气的餐饮集团，拥有近1009家连锁餐厅和食品系列店。
Another wild-type resort hotel, VI design hotel, hotel target market selection and positioning
Change ideas, develop new markets
A hotel is another wild-type hotel is located in a coastal resort, after opening the face of fierce competition for business, tours and other guests of each hotel, change the hotel through target marketing. Hotel for them to develop the market, find a good experienced domestic tourists by customers in a variety of ways from the record, make a reservation for next year: the hotel free of charge for children of different ages in sports activities, games, art and sculpture, short enough outdoor activities, as well as 13 to 17-year-old boy, free surfing, sailing, golf, scuba diving, tennis and other training courses; in addition to organizing theme of the game, crossword puzzles and fast-food restaurants to engage in activities to attract children; scheduled cargo off-season is scheduled early next quarter, the hotel is given a substantial discount for families with children. Through the above activities, the hotel design hotel in the fierce market competition, more than 75% of average annual occupancy rate of over 10 percentage points higher than other colleagues.
SKYIARK family restaurant to find a market empty when
The The Japan SKYIARK family restaurant is a good choose the operating direction of the success of the enterprise, its target selection is accurate, then in power in-depth market research. Change the company founder, Mr. Chino food and beverage business is a great market, but it also clearly understand the industry competitors everywhere, get involved in the meantime quite difficult. Thus, he advanced and extensive in-depth investigation and found that Japan does not yet have a restaurant family sales object. Thus, in 1970, he founded the first family restaurant. This shop only ten years to develop into a famous restaurant group, with nearly 1009 of chain restaurants and food series shop.
Another wild-type resort hotel design hotel, the hotel target market selection and positioning
