酒店有哪些营销方式？以下是酒店各种市场营销新理念（二）
5.酒店网络营销
酒店网络营销就是以国际互联网络为基础，利用数字化的信息和网络媒体的交性来辅助营销目标实现的一种新型的是市场营销方式。具体来说，
酒店网络营销就是酒店借助互联网平台，通过与潜在购买者在网上直接接触，向购买者提供酒店产品和服务，以达到一定营销目的的营销活动。
6.酒店观念营销
随着物质生活条件和社会文化水准的提高，消费者凭一时激情诱发购买的时代一去不复返。目前，消费者需求日趋复杂，眼光变得十分挑剔，这与消费者观念差别密切相关，这些观念存在着摩擦与冲突。多数消费者还缺乏明确的消费者观念，基本上处于产品观念不稳定的磨合期。
所谓
酒店观念营销，指酒店将市场需求趋势转化为产品项目开发的同时，利用说服与促销，提供近期的消费走向及其相应的产品信息，引起消费者关注与认同，并唤起消费者对新产品期待的一种营销观念或策略。酒店概念营销着眼于消费者的理性认知与积极情感的结合，通过导入消费新观念来进行产品促销。目的是使消费者形成对新产品及企业的深刻印象，建立起鲜明的功用概念、特色概念、品牌概念、形象概念、服务概念等，从而一举多得，增强酒店的竞争性实力。酒店概念营销认为，消费者愿意购买某种产品而不买其他产品，是接受相应消费者观念的结果。产品上市前只有从观念上促成消费者新的认知，并将观念附载在相应的产品及企业形象上，继而转化为特定产品或品牌概念，才能引起消费者的欲求及购买投向的基础性条件。
7.酒店关系营销
所谓
酒店关系营销，是把营销活动看成是一个酒店与消费者、供应商、分销商、竞争者、政府机构及其他公众发生互动作用的过程，其核心是建立和发展与这些公众的良好关系。这种良好的关系具有双向沟通、合作、双赢、亲密和控制的性质，它是酒店市场营销成功与否的关键因素。
8.酒店整合营销
上世纪90年代的西方，随着以互联网为代表的新兴媒体的兴起，酒店在选择媒介进行宣传时，面临着日益多样化的局面，同时，消费者也受到越来越多新兴媒体的冲击。如何更好地使用媒介，更有效地使用媒介，更有效地影响目标市场，更合理地使用营销组合，成为每一个酒店市场营销专业人员日常工作的难题。
酒店整合营销，就是从解决这些日常营销活动的困难中而来的。为了避免不同媒介组合之间各自为战甚至相互矛盾的局面，将酒店各项营销活动整合于酒店战略营销管理目标体系之下，更好地促进营销率的优化以及营销成本的降低，越来越多的酒店提出并实施了某种形式的整合营销行为，即由酒店的各项营销组合传递给消费者的一个统一并且能够代表酒店产品或酒店形象的一元化行为。
与传统营销4P相比，整合营销传播理论的核心是4C，即相应于“产品”，要求关注客户的需求和欲望，提供能满足客户需求和欲望的产品（customer）；相应于“价格”，要求考虑客户购买的便利性（convenience）；相应于“促销”，要求注重和客户的沟通（communication）。整合营销理论对提高酒店企业的竞争力和核心能力，保证酒店企业的可持续发展发挥巨大作用。
Hotel marketing? The following is the hotel a variety of marketing new ideas (b)
(5) Hotel Internet marketing
Hotel Internet marketing is based on the Internet for the delivery of digital information and network media to assist the marketing objectives to achieve a new kind of marketing approach. Specifically, the hotel Internet marketing is the hotel through the Internet platform, and direct contact with potential buyers on the Internet, hotel products and services provided to the purchaser, in order to achieve the marketing activities of certain marketing purposes.
6. Hotel concept of marketing
With the improvement of material living conditions and social and cultural standards of the consumer era with a moment of passion induced to buy a thing of the past. Currently, consumer demand is increasingly complex, the vision has become very picky, and consumers to the concept of difference is closely related to the concept of the existence of friction and conflict. The majority of consumers still lack a clear concept of consumer, basically in the run-in period of the product concept of instability.
The so-called hotel concept of marketing, the hotel market demand trends into product project development at the same time, the use of persuasion and promotion, the recent trend of consumption and their corresponding product information, cause consumer concern with identity, and to arouse the consumers' new product look forward to a marketing concept or strategy. The hotel concept marketing focus on the combination of rational consumer awareness and positive feelings through the introduction of a new consumer concept to product promotion. The purpose is to enable consumers to form a deep impression on new products and businesses, and establish a distinct usefulness of the concept, characteristics of the concept, the concept of brand image concept, the service concept, which serve multiple purposes, to enhance the competitive strength of the hotel. The hotel concept of marketing that consumers are willing to buy a product instead of buying other products, is to accept the results of the corresponding consumer perception. Products to market from concept contributed to consumer awareness, and attached to the concepts contained in the products and corporate image, and then translated into a specific product or brand concept, in order to arouse consumer desire to buy to invest in the basic condition .
Hotel relationship marketing
The so-called hotel relationship marketing, marketing activities as a hotel with consumers, suppliers, distributors, competitors, government agencies and other public interaction process, its core is the establishment and development of these public good relationship. Such a good relationship with two-way communication, cooperation, win-win situation, intimacy and control nature, which is a key factor in the success of hotel marketing.
Hotel integrated marketing
Western-1990s with the rise of the Internet, new media, hotels in select media publicity, facing increasingly diverse situation, at the same time, consumers have also been more and more the impact of new media. How to make better use of the media, more effective use of media to more effectively influence the target market, a more rational use of the marketing mix, as every hotel marketing professionals everyday work problems. Hotels, integrated marketing, comes from the difficulties of solving these day-to-day marketing activities. In order to avoid fighting each other and even conflicting situation in the different media mix, the hotel of the marketing activities integrated into the hotel strategic marketing management target system under better promote the optimization of marketing rate, and lower marketing costs, more more hotels proposed and implemented some form of integrated marketing behavior, passed on to consumers by the marketing mix of hotel a unified and able to represent the singularity behavior of the hotel product or image of the hotel.
4P compared with traditional marketing, integrated marketing communication theory core 4C, corresponding to the "product" called attention to customer needs and desires, and to provide products that meet customer needs and desires (customer); corresponding to the "price" asked to consider the convenience of customers to buy (earliest convenience); corresponding to the "promotion", requires focus and customer communication (communication). Integrated marketing theory play a significant role to improve the competitiveness and core competencies of hotel enterprises to ensure the sustainable development of enterprises of hotel.
