如家快捷酒店顾客市场调查问卷
简介:如家酒店连锁于2002年6月由中国资产最大的酒店集团――首都旅游国际集团与中国最大的酒店分销商――携程旅行服务公司共同投资组建。
1.您听说过如家快捷酒店吗?A.是 B.否
2.您是否知道如家快捷酒店是全国性连锁经营的?A.清楚 B.不清楚
3.您的职业会使您频繁出差吗?A.经常 B.偶尔 C几乎没有
4.如果您出门在外,往往会愿意选择以下哪种类型的酒店下榻? A.星级酒店 B.其他 C.经济型酒店(如:如家快捷酒店) D.招待所或家庭旅馆
5.如果您选择经济型酒店,您愿意选族如家快捷酒店吗?A.会的,已经消费过 B.还未住过该酒店,但有机会会去 C.随机,不确定
6.您是通过说呢么渠道获知如家快捷酒店的?A.身边的亲戚朋友 B.其他 C.书报、相关旅游杂志 D.网络媒体
7.您对如家快捷酒店的了解程度到了以下哪个阶段?A.是该酒店的忠实消费者 B.有过几次入住经历 C.仅限于参观过或在相关媒体上了解过其资料 D.仅是知道有这么一家酒店而已
8.您一般是因为什么原因出行,而得以有机会入住如家酒店的?A.商务出差 B.其他 C.旅游 D.普通散客形式
9.您觉得如家快捷酒店的酒店VI设计和店面设计风格是?A.清新明快,色调温馨 B.装备过于简单 C.一般,没什么印象
10.“洁净似月,温馨如家”是该酒店的经营理念,您的感觉是?A.贴心,诚恳 B.一般,没感觉 C.没有特色 D.很俗套
11.当您第一次听说“如家快捷酒店”时,“如家”二字是否让你有家的感觉,您的第一印象如何?A.印象非常好,曾被打动 B.感觉较好,但谈不上被打动 C.一般,没感觉 D.很俗套
12.如家酒店的客房价格基本上在163元和298元区间,您接受得了这个价格吗?A.可以接受,价格便宜 B.其他 C.感觉一般
13.作为连锁经营的如家快捷酒店,其分布全国各地,您的到达不同城市时,还总会选择入住该酒店吗?A.会的,信赖该酒店 B.随机,不确定 C.否
14.如家快捷酒店主要提供住宿服务,而把餐饮、购物、娱乐功能大大压缩、简化,甚至取消,您觉得这样的酒店是否让您满意?A.是,喜欢这种简单、高效率的酒店 B.感觉一般 C.否,服务项目太过于简单
15.如家快捷酒店主要提供住宿服务,如果可以的话,您希望增加些什么项目的服务?A.餐饮功能 B.其他 C.娱乐功能 D.购物功能 E.商务、票务中心服务
16.您会向您的朋友推荐如家快捷酒店吗?A.一定会 B.可能会 C.不一定 D.没想过 E.不会
17.您觉得如家快捷酒店的前台入住手续的办理效率?A.效率高,服务令人满意 B.一般,无特别感觉 C.效率低,特别是在酒店旺季,服务往往差强人意
18.在您心目中你觉得一家酒店哪些因素是您首要考虑的?A.品牌 B.其他 C.价格 D.环境 E.服务 F.卫生状况 G.地理位置 H.安全系数
19.您希望如家快捷酒店的客房设计风格是?A.舒适不失豪华 B.其他 C.简介舒适实用 D.舒适实用又要有新奇感
20.您对如家快捷酒店的房间状况是否满意?A.非常满意 B.比较满意 C.一般 D.不太满意 E.不满意
Hotels and hotel market research VI design research questionnaires, your choice?
Home Inns customer market survey
Description: June 2002 by the assets of the largest hotel group in China - Beijing Tourism International Group, China's largest hotel, the hotel chain distributors - Ctrip services company jointly set up.
You have heard of Home Inn? A. Yes B. No
2 Did you know that Home Inns is a national chain operation? A. clear B. unclear
(3) your career will make you travel frequently? A. Regular B. occasionally C almost no
If you are away from home, often are willing to choose which of the following type of hotel stay? A. star hotel B. C. Economic hotel (such as: Home Inn) D. hostel or guesthouse
If you choose a budget hotel, you are willing to choose family Home Inn? A. will have been consumed B. have not stayed in the hotel, but have the opportunity to go to C. random, uncertain
You say what channels informed of Home Inn? Friends and relatives of A. around B. C. books, newspapers, related to travel magazines, D. network media
The level of understanding of the Home Inn 7. Which of the following stages? A. Yes, the hotel's loyal consumers B. a few times to stay experienced C. is limited to have such a hotel visited or understanding of the data D. in the relevant media only know
You generally what travel and had the chance to stay at such hotels? A. Business travel B. Other C. Tourism D. ordinary individual in the form
You think such as the Home Inn Hotel VI design and store design style? A. The fresh and bright, warm colors and B. too simple equipment C. General, no impression
10 clean like months, a cozy "is the business philosophy of the hotel, you feel? A. intimate, sincere B. General, did not feel very cliche of the characteristics of D. in C.
11 when you first heard "Home Inns hotel", the word "Home" you feel at home, your first impression? A. The impression is very good, was impressed by B. feel better, but less impressed C. General, did not feel D. very stereotypes
Such as hotel room rates are basically in the range of 163 yuan and 298 yuan, you accept this at this price? A. accepted, inexpensive B. other C. feeling generally
13. Home Inns hotel chain operation, and its distribution throughout the country, you reach different cities, but also always choose to stay at the hotel? A. Yes, trust the hotel B. random, uncertain C. No
14 Home Inns providing accommodation services, to reduce the size of the dining, shopping, entertainment, simplified, or even canceled, do you think this hotel is to your satisfaction? A. Yes, like this simple, efficient hotel B. feeling generally C. No services are too simple
15. Home Inn main provider of accommodation services, if possible, you want to increase the service of what? A. catering function B. other C. entertainment D. shopping function E. Commerce, ticketing center services
16 Recommended Home Inn to your friends? A. must B. may C. does not necessarily D. thought E. will not
17 do you think Check the processing efficiency of the procedures such as the Home Inns hotel front desk? A. high-efficiency, service is satisfactory, B. General C. Efficiency special feeling, especially in high season, services are often unsatisfactory
18 In your mind, do you think of a hotel which factor is the primary consideration? A. Brand B. other C. Price D. Environmental health status of E. Service F. G. geographical H. safety factor
19 would you like the design style such as Home Inn rooms? A. comfortable yet luxurious B. other C. Introduction comfortable D. comfortable and practical as well as novelty
20 Home Inn, room situation is satisfactory? A. very satisfied B. satisfied C. General D. not satisfied with the E. are not satisfied with
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