开展酒店市场销售计划活动,营销部营销员的岗位和职责!
在营销部经理的领导下,做好酒店的销售工作,积极争取客源,负责将客户意见及时反馈到有关部门,为客户提供良好的服务。
1、根据酒店市场销售计划,按照客源构成的比例要求,完成商社客户、旅游团队和散客的销售任务,完成销售指标;
2、与客户保持密切的业务联系,按照不同的季节、不同市场情况提出不同的销售价格;
3、分析客户心理,了解客户对酒店设施的要求和各方面的需求,有针对性地进行销售,向营销部经理提供客户信息;
4、积极地参加酒店举办的各种促销活动,开发新客户;
5、利用公用技巧和销售技巧,广交各界人士,扩大酒店影响。开展酒店市场销售有计划的销售活动,每次外出销售,都必须写销售报告,为每个客户建立档案,并有计划地发展新客户。
思考与习题
1、根据上述各岗职责的描述,勾勒酒店市场营销工作内容的框架结构。
2、根据营销部经理岗位职责的要求,你认为一个合格的营销部经理应具有什么样的素质要求和能力?
3、根据营销部营销员岗位职责的要求,你认为营销员的工作重点是什么?
4、如果你是一个见习营销员,根据营销部营销员岗位职责的要求,针对自身,你应注意哪些事项?
To carry out the Sales & Marketing program activities, roles and responsibilities of the marketing department marketing staff!
Under the leadership of the Marketing Manager, do the work of the hotel's sales, and actively seek the source is responsible for customer feedback and timely feedback to the relevant departments to provide customers with good service.
1, according to the hotel marketing plan, in accordance with the ratio requirement constituted by the source, complete the trading customers, tourist groups and individual sales tasks, achieve sales targets;
2, to maintain close business contacts with customers, according to different seasons, different market conditions of different sales prices;
3, analysis of customer psychology, understanding of the requirements of the customers of the hotel facilities and all aspects of demand, targeted sales and marketing manager of customer information;
4, and actively participate in various promotional activities organized by the hotel, to develop new customers;
5, the use of common techniques and marketing skills, make people from all walks of life, expanding the hotel influence. Each time you go out for sales, sales reports have to be written to carry out the planned sales, create a file for each customer, and there are plans to develop new customers.
Thinking and Problems
1, according to the description of the above Kong responsibilities, outlines the framework structure of the hotel marketing work.
2, according to the requirements of the marketing manager job responsibilities, do you think that a qualified marketing manager should have what kind of quality requirements and capabilities?
3, according to the requirements of the job responsibilities of the marketing staff of the marketing department, do you think that the focus of marketers?
4 If you are a trainee salesman, according to the requirements of the job responsibilities of the marketers of the marketing department itself, you should pay attention to what matters?
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