济源企业形象设计公司 的新标准人寿济源标志:太平淡无奇呢?

济源企业形象设计公司 的新标准人寿济源标志:太平淡无奇呢?

Posted on贴在 July 5, 20112011年7月5日||Category:类别: Logo Design News标志设计的新闻

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Standard Life may be an old investment firm (one of the oldest in the UK, in fact, with a history dating back to 1825) but it has an entirely new生活可以是一个老标准投资公司(由另一头最年长的,在英国,事实上,历史可回溯至1825年),但它有一个全新的logo design标志设计,brand品牌and corporate identity that have been created to give this company a modern edge.和社团的身份,给该公司创造了一个现代化的边。

The new identity has been designed by a设计了新的身份UK logo design agency济源企业形象设计公司英国标志设计机构and comes with a new tagline and a newly designed website. 和带有一个新标语和一个新设计的网站。The company is also making changes to certain parts of their business, expanding the ability to manage accounts online. 该公司也改变他们的某些部分业务,扩大账户理财管理业务能力在线。The new logo also comes with a major change in management, as Standard Life was bought by新商标还配有一个重大的管理变革,作为标准人寿引起了他的注意Barclay’s银行的last year.去年。

A few elements of the old brand were kept for continuity. 几个要素的老品牌一直为连续性。The blue and yellow colours remain, as does the presence of a yellow triangle. 蓝、黄颜色保持一样,存在一个黄色的三角形。From there, however, almost everything has been changed. 从那里,然而,几乎所有的事情都已经改变了。The blue is now the background colour, rather than a clear, pure white. 蓝现在是背景颜色,而不是一个明确的,纯白色。The capital letters have been softened and down-sized to round, modern lettering. 大写字母已经变软而down-sized成一个圆的,现代刻字。The banner, which gave a traditional and old-fashioned feeling, is also gone.旗帜,使传统的和过时的感觉,也不见了。

济源企业形象设计公司This new logo design is clearly created to be reminiscent of the old, but it is stronger, bolder, and friendlier at the same time. 这个新标识语设计显然是要创造使人联想到他的老了些,但也较强,大胆,显得比较友善,在同一时间内。This sets the company apart in a bold way. 这一规定公司参与一个大胆的方式。However, there are a few critiques as well. 无论如何,总有一些批评。The wording is off centre and yet very tight within the blue rectangle, which gives it a crowded feeling. 这样的措词很了,却十分紧张的中心在蓝色的矩形,赋予它一个拥挤的感觉。The old logo design had the writing with a rectangle, but it was an implied white rectangle that blended in with the background and gave the wording a little space.旧标识设计有写作与一个长方形,但它是一个隐含的白色长方形中融入了背景,把文字一个小空间。