河南广告设计 的形成没有抗议英国流行品牌

河南广告的形成没有抗议英国流行品牌

Posted on贴在 June 17, 20112011年6月17日||Category:类别: Logo Design News标志设计的新闻||Photo/Logo Credit照片/标志设计信用

河南广告设计Vodafone. 沃达丰。Tesco. 乐购。Topshop. Topshop。These are some of the best known and most popular brands in the UK. 下面是一些最著名、最受欢迎的品牌在英国。However, a group known as UK Uncut claims that they are tax dodgers who are reaping profits without contributing their fair share to the country that supports them.然而,一群被称为“英国没有声称他们逃税中获取利润的人没有贡献的国家分内支持他们。

To raise awareness about the perceived crimes, UK Uncut has been holding protests since last October. 提高知名度的罪行,未被拘留了抗议英国自从去年十月。These have been successful in a few ways; they managed to temporarily close a location of Topshop as well as the flagship Vodafone store on Oxford Street. 这些是成功的在几个方面;他们设法暂时关闭了一个位置Topshop河南广告设计以及旗舰沃达丰储存在牛津街。They also hacked several Vodafone blogs on the company’s ‘World of Difference’ website. 他们还黑几个沃达丰博客在公司的“世界的差异”的网站。However, according to a recent study performed by YouGov, the protest activity has failed to alter the然而,根据一项最近的研究由事儿,抗议活动并没有改变brand品牌reputations of or create negative buzz about the brands that it protests.消极的思想或创造品牌,正规一点的抗议活动。

The study compared the brand fluctuations of Boots, Vodafone, Tesco, Topshop, and Bhs, comparing them to the timing of specific UK Uncut activities. 研究对比了品牌起伏的靴子,沃达丰,Tesco、Topshop,箭头的比较,他们的时间,特定的英国没有活动。The brands did have fluctuation in customer perception, but not corresponding to protest activities. 品牌有波动,但客户感知与抗议活动。In addition, none of the brands have seen a significant net drop in their scores since October, and three of them (Tesco, Topshop, and Boots) have actually seen their reputations increase.此外,所有的品牌都见过他们的成绩相当数额的下降从十月开始,其中三个巨头,Topshop(靴子上的)已经亲眼见过他们的声誉增加。