秀山策划公司 在英国斯柯达Modernises 秀山Logo的设计

秀山策划公司 在英国斯柯达Modernises 秀山Logo的设计

Posted on贴在 March 16, 20112011年3月16日||Category:类别: UK Brand Logos英国商标

Image via Wikipedia图像通过维基百科
Skoda has one of the more recognisable auto斯柯达有一种更知名的汽车logo design秀山策划公司标志设计s in the UK, but this is about to change. 在英国的年代,但这种情况即将改变。Beginning in 2012, there will be a new image on the popular autos.从2012年开始,将会有一个新的形象在受欢迎的汽车。

According to the company, the new logo design comes as part of a planned new corporate据该公司介绍,新标识语设计来作为一个新公司的计划brand品牌and identity aimed at making the cars feel a little more modern. 和身份旨在使汽车有点更加现代化。Models such as the Fabia and the Yeti have been relatively popular in the UK, contributing heavily to the 41,000 cars that Skoda sold in the UK last year. 模特如Fabia。和雪人一直比较受欢迎的,在英国,贡献很大,斯柯达卖41000汽车去年在英国。While this is more than a ten per cent increase over the previous year, it nonetheless represents only a two per cent share of the lucrative UK market.尽管这是超过较前一年增长了百分之一百一十,然而它却仅占百分之十二的份额利润丰厚的英国市场。

The brand previously used the strap-line, “manufacturer of happy drivers.” However, the global strap-line was “simply clever.” The global strap-line will be used in the UK now to reflect the brand’s change of image. 秀山策划公司strap-line品牌的厂家,“快乐的车手。”然而,全球strap-line是聪明的。”“简单地说,全球strap-line将用于英国现在的变化反映了品牌形象。This will also help the company maintain more brand continuity from nation to nation and simplify their internal marketing processes.这也将有助于公司保持更多的品牌连续性从国与国及简化他们的内部行销流程。