忠县设计公司 非常值得信赖的忠县策划来源Cut back on packaging.削减包装。
Unnecessary or excessive packaging is not only extra waste for your consumers to dispose of; it is also a waste of energy and money. 不必要的或者过度包装不仅浪费你的消费者为额外处理,也是一种浪费精力和金钱。Look at ways to streamline packaging. 看看方法来简化包装。Your customers will notice.你的顾客会注意。
Think through your processes.认为通过你的过程。
How do you source your items? 你怎么源你的物品吗?Are there local, free trade, or otherwise greener ways? 有地方,自由贸易,或其他环保方法吗?Make changes that reduce your impact on the Earth and be sure to communicate these changes to your customers and your community.改变你的影响减少地球,确信这些变化给你的顾客沟通,你的社区。
Reach out to the media.忠县设计公司接触到的媒体。
You have probably noticed that television, newspapers, internet and other media like to cover stories about people and businesses that are taking steps to help the environment. 你可能已经注意到,电视、报纸、网络等媒体如覆盖关于人的故事和商人正在采取的步骤对环境有利。This can be very valuable and very trusted sources, so make sure you put out a press release when you make environmentally friendly changes.这可能是很有价值的,忠县设计公司 非常值得信赖的忠县策划来源,所以你一定要扑灭一场新闻发布会的时候,是你使环保的变化。
Walk the walk.走走路。
The greenest brand and logo design will be useless, or even seen as dishonest, if your business is not actually taking steps to make its footprint a little less substantial. 最绿色的品牌和标识语设计是无用的,甚至看作是不诚实的,如果你的业务实际上并没有采取措施,使其足迹更少的充实。Consider the case of BP. 英国石油公司(BP)的情况下,考虑。Does their green logo design and green marketing mean anything to people who witnessed the horror of last year’s catastrophe in the Gulf? 承担起自身的绿色标志设计与绿色营销的人意味着什么,目睹了一场可怕的灾难,去年的海湾吗?This is an example of what not to do. 这是一个例子,不该做什么。While BP might be able to bounce back, few businesses in the UK could manage such a disaster.虽然BP公司可能会反弹,一些企业在英国可以管理这样一个灾难。
The这Direct Marketing Association直销协会of the UK has taken steps to deal with the issue of green marketing, asking businesses to avoid “green-washing” by ensuring that their green claims can be backed up by their actual policies and actions. 英国已经采取措施处理这个问题,要求企业绿色营销的green-washing”来避免确保他们的绿色请求可以支持他们的实际政策和行动。This is not just a good idea for your business, but for the globe as well.这不仅仅是一个好的想法,但对你的商业世界。
(版权所有:转载请注明来源于【人和时代・中国】 http://www.rhtimes.com 作者:先锋)
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