黔江公司VI设计 黔江标志代表你的独特品牌,跟一个专业设计师Image Logos: Pros and Cons形象理念:一切利弊得失
At the other end of the spectrum, many companies choose to be represented by a logo that features an image such as a picture or shape as its main identifying factor. 在另一端的频谱,许多公司选择所代表的标识,图象,例如在一个图片或形状识别作为其主要因素。This is also a common choice in UK logo design. 这也是一个普通的选择在英国logo的设计。Consider the BP sunburst flower, or the red quotation mark of Vodafone. 考虑BP阳炎爆花,还是红色的标点沃达丰误判。Obviously these are very memorable logos, and they offer character that a typeface alone could not match. 很明显的,这些是很难忘的标识语,和他们提供一个字体字符,一个人根本不能比赛。Further, while typeface logos may hint at the character of a brand, image logos are much more direct.进一步的,而字体标识可能暗示的特性、图像商标品牌更直接。
The drawbacks are easy to see. 缺点是容易看出来。”Image logos are not as timeless as typeface counterparts and necessitate more regular updates, which can be both expensive and time-consuming. 图像商标并不像字面份,必然是永恒更经常地更新,既能当昂贵且耗时。If the name of the business is not part of the logo in some way, customers may have a hard time connecting the logo with the business. 黔江公司VI设计如果企业名称的标志不属于在某种程度上,客户可能很难有时间连接标志与业务。As we saw in the recent BP oil spill scandal, image logos can easily be parodied and made the butt of jokes in a very public and embarrassing way.当我们看到在最近的BP溢油丑闻,形象标识可以很容易的叙述者贻笑大方,很公开的和令人尴尬的方式。
Both image and typeface logos have a long and distinctive history in the UK. 无论是形象和字体标识有一个长和独特的历史在英国。However, there are benefits and drawbacks to each choice that must be overcome in order for a business to achieve branding success. 然而,有好处和缺点,就必须克服每一个选择,为了实现成功的商业品牌。While both types of logo have their pros and cons, there is probably a ‘right choice’ for your business. 而这两种类型的标志都有他们的优点和缺点,可能存在一个“正确的选择”,为您的业务。If you are having trouble selecting the type of logo to represent your unique brand, talk to a professional UK logo designer today.如果你不知道该选择类型的黔江公司VI设计 黔江标志代表你的独特品牌,跟一个专业设计师。今天英国标志
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