潼南公司VI设计 更多的考虑,而不是创造一个潼南标志的形象。

潼南公司VI设计 更多的考虑,而不是创造一个潼南标志的形象。字体或形象吗?Choices in UK Logo Design选择在英国Logo的设计
Posted on贴在 March 2, 20112011年3月2日,||Category:类别: UK Brand Logos英国商标

When it comes to UK当谈到英国logo design标志设计, there are two basic choices. 有两个基本的选择。On one hand, there are logos that use images to represent their company. 一方面,有理性运用图片代表他们的公司。On the other, some businesses choose to let their name stand alone, portraying their另一方面,一些公司选择让他们的名字,在描绘他们独自站在一边brand品牌with a carefully designed font. 与一个精心设计的字体。These two devices can both be very effective, but each comes with a unique set of pros and cons.这两个设备都是非常有效的,但每一个都有一个特定的利弊得失。

Typographic Logos: Pros and Cons理念:一切突出的优点和缺点
Some of the UK’s most recognizable brands, such as Tesco and Virgin, allow their wording to do the talking. 潼南公司VI设计一些英国最知名的品牌,如乐购、童女,允许它们的措词谈话了。This creates a very simple, easily recognizable identity. 这创造了一个很简单的,很容易被认出来的身份。It also yields a more timeless image. 它也让更多的永恒的形象。Consider UK business giant Virgin. 考虑英国商界巨头处女。The typeface used is distinctive enough for easy recognition, and it has been used successfully for decades. 字体使用独特足够容易识别,并且已经成功应用数十年之久。Typographic logos also are more versatile than those that use images. 排印样式标识也远比那些更广泛使用的图像。The Virgin logo has been used on products as diverse as soft drinks and airplanes, all with relative success. 处女标识已经应用于产品,诸如软饮料和飞机上,都有相对的成功。Further, there are no distractions from the business name, which is above all else the most important piece of information to remember.进一步的,没有分心的商业名称,首先最重要的一段信息记忆。

On the other hand, there are drawbacks to typographic logo design as well. 另一方面,有些缺点标志设计。"Because there is no image to represent the brand, the fonts and colours alone must present the message. 因为没有形象代表品牌、字体和颜色信息。现在必须独自Every element must be carefully chosen to create a distinctive sense of identity. 每一个元素都必须仔细挑选,能创造一个独特的身份感的原因有关。This kind of simplicity can actually require more work and more thought than the creation of a logo image.这种简单实际上可以需要更多的工作,潼南公司VI设计 更多的考虑,而不是创造一个潼南标志的形象。