深圳VI设计公司女性市场寻找新设计的位置

深圳VI设计公司女性市场寻找新设计的位置

Posted on贴在 January 18, 20112011年1月18日||Category:类别: UK Brand Logos英国商标

If you have worked hard to build a如果你一直在努力地建立一brand品牌that is predominantly male, how do you begin to woo a female audience? 那是以男性为主,你是怎么学会吴一女观众吗?This is the dilemma that is facing many technology retail businesses, including Dixons Retail, owner of Dixons.co.uk, PC World, and Currys. 这是面临着诸多困境,因为零售行业,包括技术Dixons零售,业主Dixons.co.uk,电脑世界,Currys。However, Dixon’s is taking a new approach, reaching out to women with a new technology brand and然而,迪克森的正以一种新方法,达到了一个新的技术品牌的妇女logo design标志设计created especially for this key market.特别是在这样一个关键创造市场。

As with many technology and electricals businesses, Dixons has marketed their products specifically to men for much of their time in business. 有很多技术和电器企业,其产品已销售Dixons人特别多的时间的生意。This is because until recently, men were the major audience. 这是因为直到最近,男人是主要的观众。However, women are an increasingly important part of the growing technology market. 深圳VI设计公司然而,女性是一个越来越重要的部分技术市场的增长。Women buy many of the same products offered by other Dixons stores, including televisions, iPads, laptops, and laptop accessories. 女人买许多相同的产品提供其他Dixons商店,包括电视、iPads、笔记型电脑、电脑、笔记本配件。The problem? 这个问题呢?They aren’t buying these products from any Dixons establishments.他们没有买这些产品从任何Dixons设施。

It’ hard to nail down exactly what turns off a large and diverse customer base, but there are a few obvious problems with many technology retail stores when it comes to marketing to the fairer sex. 很难确定下来的正是关闭一个大、深圳VI设计公司多样的客户基础,但是有几个明显的问题有许多技术零售商店当谈到营销示弱”。Women tend to dislike large electronics stores with poor customer service and a help-yourself feel, which describes the Dixons Retail brands. 女人往往不喜欢大型的电子商店顾客服务和较差进行自助的感觉,并给出了Dixons零售品牌。To reach this elusive market, Dixons has recently opened a new store named Black designed to appeal specifically to women.要达到这一难以捉摸的市场,Dixons最近开设了一个新商店“黑色特别旨在吸引女性。