金华企业VI设计 一个灰色圈持续意义上的金华VI设计一致性。

金华企业VI设计EADS获得新的、更统一品牌特性

Posted on贴在 December 9, 20102010年12月9日||Category:类别: UK Brand Logos英国商标

Some marriages seem made in heaven, while others just don’t seem to fit. 某些婚姻似乎天造地设的,而另一些人似乎不太合适。EADS, also known as the European Aeronautic Defence and Space Company, was one of these marriages. EADS,也被称为欧洲航空防卫和太空公司,就是其中之一的婚姻。Created from the merger of three companies from Germany, France, and Spain, the company included a wide range of products and an equally wide range of smaller divisions that didn’t seem to go together. 创造三家公司合并从德国、法国、西班牙、公司包括广泛的产品和同样广泛的小组似乎不太一起去吧。The这logo design标志设计s for these companies, which include Airbus, Cassidian, Eurocopter, and Astrian, did nothing to contribute to a sense of unity. 这些公司的,包括空中巴士,Cassidian,Astrian,直升机,没有参与到一个统一的感觉。With very different sets of fonts, images, and colours, this was not a marriage made in heaven.有非常不同的字体、图像、色彩,这不是一种天作之合。

However, EADS recently rebranded both the parent company and its subsidiaries to get a more united front. 金华企业VI设计然而,欧洲宇航防务集团最近改名两个母公司及其子公司,以获得更统一战线。The former EADS logo design featured black writing in front of a light grey image of a rocket taking flight. 这位前欧洲航空防务与航天公司标识语设计特色黑写作前面一个浅灰色的形象是一个火箭翱翔在天际。A navigational symbol in sky blue adds interest and colour to the logo design. 一个导航标志在天空的蔚蓝增添趣味和色彩标志设计的。The new logo design is much simpler, with the name of the company in more modern lettering. 新标识语设计是非常简单的,与该公司的名称在更多的现代刻字。Bevels and shadowing create a 3-D effect that suggests technology and space age innovation.创建一个三维波束具有效果显示技术和太空时代的创新。

While this logo design may seem a little plain for a company of this stature, especially considering the detail in the predecessor, it is simple because its elements are used in every other logo design involved in the brand. 当这个标志设计看起来有点儿平原为公司的身材,特别是考虑到详细的前身,它简单,因为其元素被使用于每一个其他标识语设计参与品牌。Each and every logo design in the parent company has been redrawn to fit under this umbrella, so versatility was a necessity. 每个标志设计在其母公司已经适应这把伞下重,所以是一个多才多艺的必要性。The bevelling, metallic shine and the space age font are used in all of the new logo designs. 斜交存在较为严重的、金属光泽和太空时代的字体用于所有的新标志的设计。The new logo designs keep their former colours―hence the lack of colour in the EADS logo. 保持他们的新标志设计前colours-hence缺乏色彩在EADS的标志。They also keep their former logo images, which are now placed in a grey circle for a sense of uniformity.他们也让他们的前任标志形象,它们现在放在金华企业VI设计 一个灰色圈持续意义上的金华VI设计一致性。