五家渠设计公司 寻找你的五家渠品牌设计足迹吗?

五家渠设计公司寻找你的五家渠品牌设计足迹吗?

Posted on贴在 November 19, 20102010年11月19日||Category:类别: Branding品牌

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When was the last time you looked closely at the packaging for an item you bought? 你上次是什么时候端详着包装项目买吗?While tags and packaging are full of labels, logos, and endorsements from various organizations, certain brands are about to get yet another mark. 当标签和包装都充满了标签、商标、以及代言费来自不同组织,某些品牌进入另一个标志。The Government has come out with a black footprint logo that indicates a business’s dedication to lowering their impact on our environment. 政府已推出一个黑色的足迹标志,表明企业的致力于降低其影响我们的环境。Many brands are already using this footprint, and it is predicted to become one the most common ethical marks on your grocery store shelf by the end of 2010, second only to the well recognized Red Tractor.许多品牌已经在用这个脚印,,人们预测成为一个最常见的伦理标识你的杂货店货架上到2010年底,仅次于公认红色拖拉机。

What does the black footprint logo mean? 五家渠设计公司什么是黑色的足迹标志的意思吗?It is not an indication of a brand’s current impact on the environment, but rather a sign that they are working on improving. 它不是一个品牌的迹象,目前对环境的冲击,而是表示他们正在好转。Brands work with the Carbon Trust to identify areas where they can improve and then work toward making these changes in a sensible way. 品牌工作碳信托的地区,在那儿他们可以提高识别,然后努力使这些变化在一个理智的方法。If many UK brands participate in this program―and a huge number are already doing so―the impact on the environment could be immense.如果许多英国品牌参与这个program-and大量已经这样做so-the对环境的冲击可能是巨大的。

Truly brave companies can even place the amount of CO2 generated by their product inside every footprint, although few opt to do this. 真正的勇敢的公司甚至可以把金额内所产生的二氧化碳产品的每一个脚印,虽然很少选择这样做。In many cases, the weight of carbon exceeds the total weight of the product, showing consumers exactly how much their decisions make an impact. 在许多情况下,重量超过总重量的碳的产物,显示消费者到底有多少他们的决定让人眼前一亮的感觉。There are substantial differences between different brands and even between different ranges within the same brand. 五家渠设计公司有实质性的差异之间的不同品牌,甚至不同的范围在同一品牌。Including the number is a consumer friendly decision that allows customers to have the greatest amount of control over their carbon footprint, but it can be destructive to companies who are still in the process of bringing their number down.包括号码是消费者的决定,允许用户友好的最大数量的控制了他们的碳足迹,但它可以破坏公司仍在把他们的过程号码记下来。