瑞安航空公司的石河子品牌:与战斗。我讨厌航空公司
Posted on贴在 November 16, 20102010年11月16日,||Category:类别: Logo Design News标志设计的新闻
Many of us don’t really have strong feelings about our airline. 石河子标志设计我们中的许多人并不真的很在乎我们的航空公司。There are few airlines that we love and few, if any, that we outright hate. 有一些航空公司,我们爱和少数,如果有的话,我们彻底恨。However, Ryanair has infuriated more customers than most apparently, which has led to an “I Hate Ryanair” website and an ensuing court battle.然而,航空公司已经激怒了更多的客户,这比大多数显然导致了一个“我恨瑞安航空公司的“网站和接下来的官司。
The I Hate Ryanair website has been active since February of 2007, when unhappy customer Robert Tyler of north-east London. 我讨厌的航空公司网站一直活跃自2007年2月,当不高兴的客户罗伯特・泰勒东北部的伦敦。The website was set up to allow him and others to vent about their negative experiences with the company. 网站成立,让他和其他人来发泄他们的负面经验,公司里了。Stories were shared, including media stories, that included an interview with a man arrested after not paying for a sandwich. 故事被共享,包括媒体报道,包括采访后被捕的人不付一个三明治。Lampoons and parodies also were used to make fun of the airline. Lampoons也被用来和模仿取笑航空公司。The attention was a little unfair considering that many other airlines have had similar issues, but most people considered it a fair and legal use of the注意有点不公平的考虑,许多其他航空公司有类似的问题,但是大多数人认为那是一个公平、合法使用的石河子logo design石河子标志设计and和brand石河子品牌name.的名字。
However, Ryanair disagreed. 然而,航空公司不一致。Determined to stop the website from growing further, they took the website to arbitration. 下决心停止网站进一步扩大,他们就把网站仲裁。An adjudicator agreed that the use was not valid for a most unusual reason : the owner of the website has earned a paltry £322 from advertising links.担当评委一致认为,使用不适用一个不寻常的原因:业主的网站已经赚了微不足道的广告链接。322£
The adjudicator, Jane Seager, was clear that the advertisement was the issue. 判决者,简Seager,很清楚,广告是这个问题。Seager wrote a twenty-two page judgement examining the issue and explaining her decision. Seager写了一百二十二页的判断问题,解释检查她的决定。She explained that criticism websites are both natural and necessary, and that the domain name left no confusion as to whether Ryanair owned the site. 她解释说批评都是自然的和必要的网站,域名没有留下疑惑,航空公司是否拥有网站。However, she added that a criticism website loses certain privileges when it adds commercial aspects such as advertisements. 但是,她补充说,失去某些特权网站时批评等方面增加了商业广告。Because I Hate Ryanair had advertising links that connected to travel related websites, they were no longer merely a criticism site. 因为我恨航空公司有广告链接,连接到旅游相关网站,他们不再仅仅是一种批评的网站。Instead, they are making money off of Ryanair’s name and logo design, which is most certainly not legal.相反,他们是赚钱从航空公司的名称和商标设计,这绝对不是合法的。
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