巴音郭楞蒙古自治州标志设计和品牌代表一个创意的职业。

巴音郭楞蒙古自治州标志设计伊恩:你的友好邻居水管工

Posted on贴在 November 8, 20102010年11月8日||Category:类别: Logo Design News标志设计的新闻

和品牌代表一个创意的职业。Let’s face it: calling the plumber lacks the charm of, say, buying a pair of designer jeans or a fast sports car. 面对现实吧:叫管子工缺乏魅力的,说,买一双名牌牛仔裤或一个快速的跑车。However, even your friendly neighbourhood plumber needs to have a然而,即使您的友好邻居水管工需要brand品牌and a和一个logo design标志设计. 。He, like every other business person, must compete and convince customers to choose his business over all of the others. 他就像每一个其他业务的人,必须竞争与说服客户选择他的生意在所有其它方面。Ian the plumber is one good example of a small business person who is finding success from a crisp, clean logo and brand to represent a less than crisp and clean occupation.伊恩管子工是一个很好的例子一个小公司寻找成功的人从一个简单、巴音郭楞蒙古自治州标志设计和品牌代表一个创意的职业。

The name of the business is the first hint that Ian is not your typical plumber. 企业名称是第一个暗示伊恩不是你的典型的水管工。Instead of a cute name or a little bit of loo humour, the name is simply: Ian. 而不是一个可爱的名字或一点点的厕所幽默,名字是简单的:伊恩。In this logo created by在此标志由Raphael Mahon拉斐尔Mahon, it is written in lower case letters in a friendly font that is rounded and plain. ,写在小写字母在一个友好的字体是圆形的、质朴。There are no frills here―which is fine, because we hate to think of the type of frills a plumber might have to offer. 没有矫饰here-which很好,因为我们不想类型的装饰一个管道工可能提供的。The lower case I is dotted by a red semicircle that draws in the eye and adds a little detail. 较低的情况下,我是由一个红色虚线半圆,吸引的眼睛,并增加了一个小细节。This plumber is clearly a modern and youthful choice, which sets him apart from the pack before we have even picked up the telephone. 这无疑是一个水管工选择,现代和青春让他除了包之前我们甚至已经拿起电话。This is a sure recipe for success.这当然是致胜成功之道。

Why is Ian’s brand helping him to succeed in the world of plumbing? 为什么是伊恩・品牌帮助他在这个世界上取得成功的水管里?First, because it goes against everything that most people associate with the profession. 首先,因为它违背了一切,大多数人在与国际职业。People see plumbing as an older profession practiced by middle aged men. 人们看到管道作为一个大行业实行中年男人。Ian’s brand is as contemporary as they come, with a youthful charm that cannot be denied. 伊恩的品牌是他们是当代年轻魅力,不能否认。When potential customers picture Ian, they probably have a more friendly image in their mind.当潜在客户伊恩,他们可能画一个更友好的形象,在他们的头脑。