那曲标志设计一个更好的理由来选择你的那曲品牌This campaign is meant to make Foster’s appear sunny and bright, a youthful and fun alternative in a market with hundreds of less interesting choices. 这次竞选是为了使福斯特的出现阳光明亮,年轻的和有趣的选择在市场与数百个较不有趣的选择。Because many young adult products use a logo with simply an initial, the beer is clearly reaching out to a younger market. 因为有许多年轻的成年人产品使用一个标志和简单的初始,啤酒显然是达到了一个年轻市场。The television advertisements only underscore this impression.电视广告只强调这个印象。
Further, the metallic colours seen here are more youthful and modern as well. 另外,金属颜色图示更年轻的和现代。While there is some brand continuity, for instance in keeping the original font for the letter F, a new font and a new image for the brand is emerging slowly. 虽然有一些品牌连续性,比如在保持原来的字体,这封信F新字体和一个新的形象,品牌是新兴的缓慢。This new can was released in some UK markets over the summer and will completely replace its predecessor by late fall. 这个新的可以在一些英国市场被释放在夏天将完全取代,其前身年末下降。It comes at a time when the market in the UK is really heating up, with popular brand Miller set to release a new beer and a variety of other products set for unveiling. 它发生在一个当市场在英国真是升温,与流行的品牌米勒将释放出一个新的啤酒和各种各样的其他产品揭幕设定。There even is a cider-caffeine blend for adventurous drinkers!甚至是一个cider-caffeine冒险饮酒者混合!
If you want to maintain your relevance in a similarly crowded market, your logo design and packaging are a key part of the equation. 如果你想要维持你在一个拥挤的市场同样关联,你的标识语设计和包装是一个关键的部分的方程。It’s essential that you reach out to your target audience in a graphic form, as Fosters is doing, and give customers a good reason to choose your brand every time.这是重要的是,你接触到你的目标受众在一个图形的形式,培养是做给消费者那曲标志设计一个更好的理由来选择你的那曲品牌每一次。
(版权所有:转载请注明来源于【人和时代・中国】 http://www.rhtimes.com 作者:先锋)
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