资阳品牌设计文学和宣传物料重新制作给一个类似资阳LOGO感觉。

资阳品牌设计 英国Rebrands滑雪俱乐部

Posted on贴在 October 29, 20102010年10月29日||Category:类别: Branding品牌

Ski Club of Great Britain Rebrands in Time for Winter Sports Season英国Rebrands滑雪俱乐部在冬季运动的季节

How important is a brand? 多么重要的,这是一个品牌?If you look around you, businesses and organizations are adopting new logos in an attempt to define their brands and to sell themselves better to customers. 资阳品牌设计如果你环顾你的四周,公司、企业和组织都采用了新理念,试图定义他们自己的品牌和销售最好的客户。A new example of this trend is the Ski Club of Great Britain. 这种趋势的新例子是滑雪俱乐部的大不列颠。Obviously large companies believe that branding and很明显大公司相信品牌logo design标志设计are more important than ever.比以往任何时候都重要。

This club is the largest nonprofit winter sports organization in the UK, with 33,000 members. 这个俱乐部是最大的非营利组织在英国冬季运动,有33000个社员。It has been around for more than a century. 它已经存在了一个多世纪。However, this change is not sudden. 然而,这种变化并不突然。The organization has been reevaluating its该组织已经深入brand品牌and logo design for two years with the intent of making changes that best represent the desired image. 和标识语设计了两年的意图做出改变最能代表理想的形象。The new image was introduced early last week.介绍了新形象上周早些。

Changing the brand will take a little effort, as it was recognized by many winter sports lovers throughout the UK. 资阳品牌设计改变品牌将带着一个小的努力,因为它被许多冬季运动爱好者在整个英国。The signature green jackets are being traded for ones in a calming yet modern blue. 签名绿色夹克被交易一个平静而又现代化的蓝色。The jackets and other apparel worn by reps are more modern and fashionable. 上衣和其他服装穿更现代和时尚的代表。Even the strapline has changed, from “Gives you the edge” to a much friendlier “We’re with you all the way.” The overall impression from the change in colors and strapline is that the association is moving to be perceived as more friendly and more inviting. 即使这个专栏还改变了,从“边缘”给你一个更友好“我们一路上陪着你。"的整体印象从转变颜色和这个专栏还是协会正在将被视为更友好、更诱人。The literature and promotional material has been redone to give a similar feeling.资阳品牌设计文学和宣传物料重新制作给一个类似资阳LOGO感觉。