攀枝花企业VI设计 攀枝花品牌要求参加的承诺

攀枝花企业VI设计 攀枝花品牌要求参加的承诺

Posted on贴在 October 26, 20102010年10月26日,||Category:类别: Branding品牌

Marketing to children present numerous challenges. 孩子们目前市场带来了诸多挑战。First, you must create a首先,你必须创建一个brand品牌that children can identify with. 孩子们也认同的东西。Then, you must make sure that your brand is just as attractive to parents, who control the purse strings. 然后,你必须确保你的品牌一样吸引父母,他们控制了钱包。These are often conflicting goals, leaving many businesses to wonder: how can one market to the youngest customers while keeping their parents happy?这些通常是一些相互矛盾的目标,使许多企业不知道如何市场最年轻的顾客的同时保持他们的父母快乐吗?

To complicate matters, parents in the UK are generally unhappy with the way that most companies market to their young ones. 更糟的是,父母在英国的方式通常不满意的地方,大多数公司市场,他们的孩子。According to The Mothers’ Union, eighty percent of British parents feel that today’s marketing encourages sexual awareness in child viewers. 根据母亲的联盟,百分之八十的英国家长觉得今天的营销鼓励儿童观众性觉醒。Almost as many think that British children are forced by the media to act older than is appropriate. 几乎同样多的认为英国儿童被强迫在媒体行动比是合适的。Although laws are in place to prevent it, 67% of parents also find that inappropriate image (both marketing and otherwise) are shown on television before nine.虽然法律,以防止它,67%的父母也发现不适当的图像(包括营销和其他的)是在9点以前在电视上播放。

攀枝花企业VI设计 攀枝花品牌要求参加的承诺

The charity, which has almost 100,000 members in the UK and about four million globally, released these findings this month in a report entitled “Bye Buy Childhood.” They are now asking British companies to take a pledge similar to the fair trade pledges that are commonly seen. 慈善机构,有将近100000人在英国,大约四百万人在全球范围内,这些研究结果公布的报告将在本月的一场名为“再见买的童年。“他们现在都是要问英国公司保证公平贸易承诺类似,经常能看到。This pledge, however, is to market fairly to children, not taking advantage of their youthful naivety or encouraging them to partake of activities inappropriate for their tender years.然而,保证市场相当孩子,不利用他们年轻幼稚或鼓励他们参加的活动不适合他们的温柔的年。