四川VI设计社会媒体是同样重要的brand四川品牌building

四川VI设计品牌市场数字必须执着的

Posted on贴在 October 19, 20102010年10月19日||Category:类别: Branding品牌

UK Study Finds that Brands Must Market to Digitally Hardcore英国的研究发现,必须以数位品牌市场执着的

Many businesses think that marketing to the broadest possible base is the best plan. 许多企业认为营销最广泛的计划是最好的可能的基地。After all, this way they are likely to reach more people. 毕竟,他们很可能达到更多的人。However, most branding experts advocate identifying one’s core audience and then marketing solely to them. 然而,大多数专家提倡的品牌识别的核心观众,然后销售它们。仅仅A new study from Marketing Week confirms this and even identifies the target group for most online brands.一项新的研究证实了这点从营销星期甚至识别的目标群体大多数网上品牌。

Many businesses are using social media to create an online brand, but this is such a new media that it can be difficult to identify which strategies are more effective in this market. 许多企业使用创建一个在线社交媒体品牌,但这是一种新的媒体,很难找出哪些策略是更有效的在这个市场。The new study addresses this. 这项新的研究解决。First, the study found that the ‘core audience’ for social marketing are people born after 1990―so-called ‘digital natives’. 首先,研究发现的核心观众的四川VI设计营销是1990年以后出生的数字,也称为“电子公告栏-so-当地人的。This group uses social media not just to maintain their network of friends and acquaintances, but to manage their lives. 这个群体不仅仅是利用社会媒体来维持他们的网络的朋友和熟人,而且还能管理自己的生活。Because they have never lived without a computer or internet technology, they are called digital natives. 因为他们没有生活中没有一台计算机或网络技术,他们被称为数字土著人。This group expects to be able to run most aspects of their existence through their telephone and computer.这个小组希望才能跑大部份的他们的存在通过电话和计算机。

Further, social media is just as important for进一步,四川VI设计社会媒体是同样重要的brand四川品牌building as branding and marketing experts suspected it was. 建设品牌建设和营销专家怀疑。While many people are using these sites to chat with friends, more than half are also interacting with their favourite brands. 虽然许多人正在使用这些网站与朋友聊天,超过一半的患者也相互交织在一起他们最喜爱的品牌。This underscores the need for every business, large or small, to have a well branded and carefully maintained presence on the internet.这强调了要每一个企业,大或小,有一个好品牌,小心地保持出现在互联网上。