青浦区广告设计魅力各种各样的杂志发表全球

青浦区广告设计魅力各种各样的杂志发表全球

Posted on贴在 October 15, 20102010年10月15日||Category:类别: UK Brand Logos英国商标

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With a variety of magazines published around the globe, it is hard to think of a有各种各样的杂志发表全球,很难想象brand品牌that is less local and regional than Glamour magazine. 地方和地区越小,比《魅力》杂志。However, one of the problems with being a global brand is that styles vary from locale to locale. 不过,其中一个问题是,作为一个全球品牌风格不同的现场,现场。Often, what people in the UK see in their fashion magazines does not reflect the trends they see around their home. 通常,人们看到在他们在英国时尚杂志不反映趋势,他们看看他们的家。However, Glamour aims to remedy this by releasing eight different regional editions in the UK this month.然而,魅力旨在弥补这八种不同区域版本发布本月在英国。

Each region’s Glamour edition will have a different cover as well as local editorial and coverage of local trends. 每个区域的魅力版本也将有不同的覆盖以及当地社论报道,当地的趋势。The eight regions covered will be London, Newcastle, Birmingham, Bristol, Manchester, Wales, Scotland, and Northern Ireland.八个地区将是伦敦覆盖、纽卡斯尔、伯明翰,布里斯托尔,曼彻斯特,威尔士,苏格兰和北爱尔兰所组成。

Glamour focuses primarily on fashion, hair care, beauty, and celebrity news. 青浦区广告设计主要聚焦于时尚魅力,护发、美丽和名人的新闻。While much of this is consistent throughout the UK, fashion trends in particular tend to vary from area to area. 尽管这是一致的,在整个英国流行趋势用于特别容易因地区不同区域。What people are wearing in London is not necessarily the same as what they wear in the North. 人们穿着伦敦是并不需要与他们穿在北方。This means that regional editions of a magazine can be a great marketing tool, but one that comes with challenge.这意味着区域版本的一本杂志能成为一个伟大的营销工具,但却是一种带有挑战。

While producing eight editions doesn’t seem like it would be more difficult than one, it in fact created eight times the normal amount of work. 在产生8版本似乎不像它会更困难得多,它实际上创造一个八倍于正常数量的工作。First, extra material had to be developed and completed in the same time frame as an average, one edition run. 首先,额外的资料必须发展和完成在同一时间,一个版本平均运行。Second, eight different covers had to be shot. 第二,八种不同的覆盖被射杀。Everything from editing to binding had to be completed in eight different processes. 青浦区广告设计一切从编辑结合必须完成在八个不同的过程。Last, the magazine had to identify which subscribers lived in which areas and make sure that they received the correct local edition.最后,该杂志已经确认哪些用户住在哪些地区并确保他们收到正确的本地版本。