闸北区标志设计 这样做的帮助和建议的顾问和专家品牌。

闸北区标志设计 这样做的帮助和建议的顾问和专家品牌。A large part of the branding for The Cooperative was in appearance and customer experience, but the store never forgot its core of ethical and social best practices. 很大一部分品牌为合作是在外观和客户的经验,但这个店也永远不会忘记其核心的伦理和社会的最佳做法。Because these causes are increasingly appealing to the public, there was never a better time for this store to fine tune its marketing and branding approach. 因为这些原因,越来越吸引公众从来就没有更好的时间来作这个商店微调和品牌营销的方法。Despite new acquisitions, the brand is now stronger than ever.尽管新的收购、品牌现在比以往更为强大。

AsdaAsda: Emphasizing Local Colour强调地方色彩。
Asda is in many ways the opposite of The Cooperative. 在很多方面都是Asda相反的合作。This supermarket focuses on being pleasing to the shopper’s budget rather than to the shopper’s social sensibilities. 这个超市被喜悦的重点购物者的预算,而不是顾客的社会大众。However, it too has seen enormous growth in the past few years due to a change of branding strategy.然而,它也有见过巨大的增长在过去的几年中,由于闸北区标志设计品牌战略的改变。

Customers looking for a bargain know that they can turn to Asda, but the store needed a brand that offered just a little more. 消费者在寻找一种讨价还价的知道他们可以向Asda,但商店需要一个品牌,这给了一点。With more and more shoppers concerned with supporting local businesses, Asda began to offer more local choices. 随着越来越多的消费者关心支持当地商业、Asda开始提供更多的本地的选择。Not only did this include locally favoured and regional foods, but also changing the way its private label food and drink lines were sourced to more local and sustainable choices. 这不仅包括局部青睐和区域的食物,但是也改变了其私人标签线都来源于食物和饮料到更多的本地、可持续的选择。It also developed an upmarket range to entice new customers with premium tastes but recession-tightened finances. 它还发展了一种高档范围来吸引新客户提供优质味道但recession-tightened财务。The result? 结果呢?Communities responded well to the new local favourites in their Asda, while new customers trickled in to sample upmarket lines. 社区对新建地方性热门,而在他们Asda新老客户在高档滴样本线。As a result, Asda saw growth in a year when many similar businesses fought to break even.作为一个结果,Asda生长一年看到当许多相似企业为了达到收支平衡。

These companies did not pull off these transformations alone; they did so with the help and advice of branding consultants and experts. 这些公司没有脱掉这些变换罢。他们闸北区标志设计 这样做的帮助和建议的顾问和专家品牌。If your company needs a boost to get through this economy or simply to achieve the success that you think you deserve, don’t make the mistake of going it alone. 如果你的公司需要一个刺激,渡过这个经济或者只是为了达到成功,你认为你应该得到,不要犯这样的错误去碰它。Let a branding consultant help you navigate the murky waters of customer behaviour and help you build a strong, iconic brand.让品牌顾问帮助你在浑浊的客户行为和有助于建立一个强有力的,牌子。